Realtor Michael Mahoney in Boston with eXp Realty
Michael Mahoney


The Realtor Michael Mahoney Page for Selling Your Greater Boston Property

On our Seller Client Portal, you will have access to sample videos, marketing plans, guides to selling your home and information about specific marketing concepts that are utilized by Michael Mahoney and his real estate team to sell and market residential real estate here in the Greater Boston area.

Before we meet, there are some pages you should read so that you can learn more about Mike.

If you like what you see thus far and are ready to get started then  you can get the value of your property now and I will be in touch to deliver the report and the plan to you.

Get to know Realtor Michael Mahoney

I would like to make sure that you read the “About Me” page so you can get sense of who am I am and what I represent before we meet.

Here is a little story about a recent sale and some obstacles I encountered while selling it for them. I call it “We did not come this far to come this far

Here is another  great story about a client who would have lost a ton of money.  The story is called “Selling Your House? Would You Prefer $225,000 or $375,000?

Testimonials for Realtor Michael Mahoney

Below is a recent note from a client.  If you would like to read more testimonials, you can see the link below for access to more client references.

You can also access more client testimonials for Michael Mahoney here
Note from Mark

Thanks for logging in. We appreciate you taking time to consider us for selling your property. This page should be helpful in illustrating skills and techniques which separate our team from other agents in the marketplace.

We have provided below a  “Guide to Selling Your Home”.   In this guide, you will find some background information about our team, a little about the process of selling your home, and some recent references for us as well.

You can download our guide below

Guide to Selling Your Home by Michael Mahoney

Guide to Selling Your Home


Sample Marketing Plan for Marketing Your Greater Boston Property

We have made a sample marketing plan available for your review. Although each client and property has variances, this general plan has the direct response marketing components which have been proven by my team and I to work over 250 times.  There will be additional specific items that will be tailored to work for your property and designed to engage other Realtors and buyers in your area. You can download the marketing plan sample here


Sample Marketing Agreement from The Michael Mahoney Realtor Team

During the hiring process we receive a lot of questions about the marketing agreement.  The marketing agreement is sometimes referred to as a listing agreement.

We have made a sample of marketing agreement available here or click on the image below.








Cancellation Guarantee  &
Cancellation Certificate

We’re so confident that our real estate marketing system will work for you, that we guarantee you the right to cancel your listing agreement with us. You may cancel at any time prior to accepting an offer to purchase on your home. There are no penalties or obligations. If you feel that our service does not live up to our promise, you can cancel at anytime. All we ask is that you pay a small termination fee to cover our administrative costs.  You can download the cancellation agreement here or click the image below.










Some of the concepts outlined in our marketing plan detailed below:

Your Own Personal Property Web Site

Our first video is about our mobile responsive web sites which we create for every property we are retained to sell. Each property we market, has it’s own web site. You can see more about this in the video below:

video about web site for property


Why is Your Own Web Site Important?

The web sites we created for each property are a cornerstone in our marketing. By driving traffic to our property branded URLs, we are able to capture and control opportunities directly.

In conjunction with the property specific web sites, we target the web visitors to corresponding town web sites related to your property. By exposing people who visit your property web site to the This is the critical part of the system. By enforcing a registration, we now have someone we can communicate with about your property.

Town Web Sites and Geographic Specific Web Sites

Here is a partial list of current domains we own and actively use to market towns and specific geographic areas.

 Web Sites Owned by the Realtor Mike Mahoney Team


Sample Property Marketing Brochures

Here are a couple of brochures where you can see how we lean into town specific web sites as well as the property web sites. When you preview the brochures, you will want to explore the many different ways we can capture a lead off of this one marketing piece.
You can download a 12 Pine Cone Lane North Attleboro MA Flyer

sample brochure                  brochure3  brochure2



Sample Postcards Used by The Michael Mahoney Realtor Team

Postcards are used as part of our marketing mix.  The audience of the postcard campaign will be varied depending on the target audience we are marketing for. Below you will find a couple of samples of some recent post cards. Many agents send postcards to the neighborhood. In our opinion, it’s okay to send postcards to neighbors, but I would caution you to the agent’s ulterior motives. It’s our opinion that these postcards are essentially for marketing themselves.

Often times, we target our postcards to agents in the specific marketplace where your property is located. Since an agent can represent multiple clients, we use a directed mailing to them as a force multiplier. This simply means tha instead of getting a one to one return by sending to a neighbor, chances are that one Realtor may have multiple clients for a property, therefore we getting a higher return on our postcards than the typical agent who is primarily sending postcards to boost their own exposure rather than your home.

This raises a good point for you to be aware of while interviewing agents for selling your property. Observe them carefully. Is the messaging about them. Are their “faces” more prominent than the properties they represent?

postcard1 postcard2 

Brochure Box at the Point of Sale as Part of the Signage Curbside

At each property we do a brochure box as well. In the brochure box, we make available a property brochure. On the brochure, we never put the price. We have a line item in the display copy that reads “for the latest pricing send a text to….”  By asking them to text for the latest price, we are notified with the telephone number and which property they inquired about.  Would you agree that this better than simply putting the price on it?

The brochures also has the web site domain for your property on it. We get many scheduled appointments converted from people who drive to the property and either text us from the brochure box or via the online scheduling component of the web site.



Text Messaging System to Capture Leads

At the property, we have the sign with the brochure box and these have the lead capture directive on these.

Try it for yourself. Send a text ti 617-329-5608 with the word “cone” as the message.

See below:


Sample Signage

At properties where we are placing signs as part of the marketing process, we create a sign rider which goes above the regular for sale sign.

Below is a sample sign rider that we add to the traditional sign at the property.

You will want to take notice of the three forms of lead capture on the sign.

  • first is the web site for the property itself
  • Second is the prompt for the text messaging platform
  • Third is the reference to the town specific web site.





Sample Facebook Lead Capture

Facebook and other social media platforms have become interwoven into the fabric of our society. When we are preparing a property for the market, we often put up Facebook targeted ad placements which direct the visitors to a lead capture page with some sort of form to have the clients fill out so that we can gain showing opportunities even before the property goes on the market. There are couple of recent Facebook ad images below which were used to land showings for a property in Norfolk, MA.











Direct Emails to Agents in the Marketplace

Many agents will tell you that they will be sending email marketing messages on a continuum to agents in the marketplace. While this is true, I can assure you that 98% of the messages that are sent have zero effectiveness. I have included a sample message that I received about a 1.5mm dollar house. This is a typical email message that I receive to “market” a house to me. I make available a copy of the emailed received not to make fun of any agents in the marketplace, but rather to illustrate the difference between those who say they do something and those who do something to an extreme.  You will notice that there is no sizzle. There is no call to action. There are no hyperlinks to the property nor a virtual tour or video of the property.












A Better Way to Send Direct Email Marketing Messages

Here is a sample of an email that I sent today about some land I am selling. I am trying to target engineers, developers and senior community housing companies for it. I send videos with live “video” in the message. These videos show me who, when and how many times the messages are play.  See a sample below:


You can play the video here:

We can see exactly who is seeing our video emails. This allows us to target people deeper for the properties we sell.



I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)


This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)


We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

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