Michael Mahoney - Boston Realtor with Century 21
Michael Mahoney

29 Birchwood Road in Randolph MA 02368

29 Birchwood Road in Randolph MA 02368

29 Birchwood Road in Randolph

29 Birchwood Road in Randolph MA

What A Weekend at Our Open House in Randolph MA

What a weekend in real estate. Last week we put a home on the market at 29 Birchwood Road in Randolph, MA.

Here are some quick specs on this house:

MLS # 72140810 – Active
Single Family – Detached
29 Birchwood Rd
Randolph, MA 02368-3903
Norfolk County
List Price: $315,000
Style: Raised Ranch Total Rooms: 6
Color: tan Bedrooms: 3
Grade School: Bathrooms: 1f 1h
Middle School: Master Bath: Yes
High School: Fireplaces: 0
Directions: Highland Avenue to Perley Evans Drive to Birchwood Road


This was a three bedroom split-level ranch in really great shape. We ended up securing 18 offers on the property for the seller of this home.  The list price of the property at 29 Birchwood was $315,000. Every offer we secured for the homeowners was at least at or above the asking price.

One of the tricks to the property marketing was our internet presences. In this case, this home was located in Randolph. Our real estate team has owned www.HomeinRandolphMass.com for over 5 years and we have a great following of users who are looking for properties.

We decided as a team (the sellers and I) that it would be best to host two open houses over the weekend and not allow for any private showings beforehand. This was done so as to lessen the impact on the seller so that they would not have to keep the house clean all the time and be prepared for showings at a moment’s notice.

We put the home on the market and did a great job with the internet marketing of the property of 29 Birchwood Road in Randolph.

We always start each property with their very own websites.  In the case of 29 Birchwood Road the domain assigned to the property was www.29Birchwood.info On this web site, we make sure that we have all the basic information for someone to be able to get what they need and book an appointment online.   Since people who are out looking for houses today are really quite mobile we make sure that the sites we build for each of the homes that we market are “mobile friendly”

29 Birchwood Road Open Houses

I am considered to be a little different in my approach to most things. I am highly analytical and take time to build marketing, systems and ways of doing business that are highly optimized for maximum efficiency and to obtain the highest output.  As such, I do only one hour open houses on properties when I actually need to conduct open houses on a piece of real estate….
This weekend I hosted my open houses at unconventional times. The old school method of marketing a property was always hosting an open house on Sunday from either 1-3 to or 2 to 4. Many brokers still host their open houses in Randolph and the surrounding areas this way. The reason that they do this is because they are creatures of habit.  Back in the day…well…really not that long ago you would have to call the Boston Globe to get your real estate advertisement into the classifieds ads for the Sunday newspaper. This is how you let people know their was an open house.
My how have times changed.  Now we have all kinds of electronic mediums to get the open houses publicized. In the case of 29 Birchwood Road I used several different mediums to get the word out.  One of the biggest mechanisms we use is our own personal database which has been built over 15 years.  When we take a listing we get the word out using email…one of the main targets of our email address is to real estate agents.  Real estate agents ultimately bring the buyers to the table.


Using a Facebook Ad to Generate Leads to 29 Birchwood Road


29 Birchwood Road

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We hosted open houses on Saturday and Sunday and luckily for us the weather was cooperative after the rainy week we have had here in Greater Boston.

The open houses were swarmed with people.  At each of the open houses I had printed over 50 Flyers for 29 Birchwood.  We do a four page flyer for each property with lots of calls to action.  These flyers are printed on one large sheet of 11 x 17 stock and made into a “fold-able” large brochure.    I have included images of each of the pages from the brochures below.

29 Birchwood Road Randolph, MA 02368

Page 1 of the 4 page brochure for the property located at 29 Birchwood Road in Randolph, MA

29 Birchwood Road in Randolph MA Flyer Page 2

29 Birchwood Road in Randolph MA Flyer Page 2

29 Birchwood Road in Randolph, MA 02638 Postcards

26 Birchwood Road in Randolph, MA Postcards

26 Birchwood Road in Randolph, MA Postcards

Internet Exposure as A Marketing Strategy

As part of the process of getting the word out about the home located at 29 Birchwood Road in Randolph, MA we create several web pages which are designed to act as landing pages.

Here are a couple of our landing pages for 29 Birchwood:

  1. 29 Birchwood Road is the Best Listing
  2. 29 Birchwood Road with Live Chat
  3. 29 Birchwood on Activerain

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I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)


This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)


We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

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