Michael Mahoney - Boston Realtor with Century 21
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 1 Huntington Avenue, Unit 1203, Boston, MA 02116 (MLS # 72661501)
    18
    3 beds,  2 full, 1 half baths
    2,100 sqft  
    Walk Score® 99
    Listed with Compass
    MLS 72661501
  2. Photo of 776 Boylston Street, Unit E-10G, Boston, MA 02199 (MLS # 72661500)
    17
    2 beds,  2 full baths
    1,879 sqft  
    Walk Score® 99
    Listed with Compass
    MLS 72661500
  3. Photo of 137 Main Street, Unit 137, Boston, MA 02129 (MLS # 72661461)
    14
    3 beds,  2 full, 2 half baths
    2,540 sqft  
    Walk Score® 91
    Listed with Compass
    MLS 72661461
  4. Photo of 46 Clarendon Street, Unit 1, Boston, MA 02116 (MLS # 72661270)
    28
    3 beds,  3 full, 1 half baths
    2,300 sqft  
    Walk Score® 99
    Listed with Byrne & Company Real Estate
    MLS 72661270
  5. Photo of 184 Marlborough, Unit 7, Boston, MA 02116 (MLS # 72661163)
    25
    3 beds,  2 full, 1 half baths
    1,912 sqft  
    Walk Score® 97
    Listed with Marsh Properties, Inc.
    MLS 72661163
  6. Photo of 519 Shawmut Avenue, Unit 2, Boston, MA 02118 (MLS # 72661127)
    19
    3 beds,  2 full, 1 half baths
    1,600 sqft  
    Walk Score® 97
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72661127
  7. Photo of 120 Fulton Street, Unit PH7A, Boston, MA 02109 (MLS # 72660586)
    22
    2 beds,  2 full baths
    1,707 sqft  
    Walk Score® 99
    Listed with CL Properties
    MLS 72660586
  8. Photo of 2 Battery Wharf, Unit 2404, Boston, MA 02109 (MLS # 72660361)
    24
    2 beds,  2 full, 1 half baths
    1,819 sqft   lot 1,819 sqft
    Walk Score® 94
    Listed with CL Properties
    MLS 72660361
  9. Photo of 134 Beach St, Unit 2A, Boston, MA 02111 (MLS # 72659958)
    20
    3 beds,  2 full, 1 half baths
    2,170 sqft   lot 2,170 sqft
    Walk Score® 97
    Listed with Prime Realty
    MLS 72659958
  10. Photo of 300 Pier 4 Blvd, Unit 3D, Boston, MA 02210 (MLS # 72659890)
    8
    3 beds,  2 full, 1 half baths
    1,959 sqft  
    Walk Score® 79
    Listed with Advisors Living - Back Bay
    MLS 72659890
  11. Photo of 300 Pier 4 Blvd, Unit 2A, Boston, MA 02210 (MLS # 72659884)
    8
    2 beds,  2 full, 1 half baths
    1,348 sqft  
    Walk Score® 79
    Listed with Advisors Living - Back Bay
    MLS 72659884
  12. Photo of 188 Brookline Ave, Unit 23EG, Boston, MA 02215 (MLS # 72659709)
    42
    Price Drop
    3 beds,  3 full baths
    1,908 sqft  
    Walk Score® 97
    Listed with Regatta Realty
    MLS 72659709
  13. Photo of 290 Commonwealth Ave, Unit 25, Boston, MA 02115 (MLS # 72659614)
    22
    2 beds,  2 full baths
    1,295 sqft  
    Walk Score® 99
    Listed with Douglas Elliman Real Estate
    MLS 72659614
  14. Photo of 27 Chestnut, Unit 2A, Boston, MA 02108 (MLS # 72659579)
    12
    2 beds,  2 full baths
    1,380 sqft  
    Walk Score® 99
    Listed with Marsh Properties, Inc.
    MLS 72659579
  15. Photo of 561 Massachusetts Avenue, Unit 1, Boston, MA 02118 (MLS # 72659759)
    41
    4 beds,  3 full, 1 half baths
    3,850 sqft   lot 3,046 sqft
    Walk Score® 97
    Listed with Sprogis & Neale Real Estate
    MLS 72659759
  16. Photo of 142 Beacon St., Unit P, Boston, MA 02116 (MLS # 72659419)
    42
    4 beds,  4 full, 2 half baths
    3,908 sqft  
    Walk Score® 87
    Listed with Keliher Real Estate
    MLS 72659419
  17. Photo of 80 Summer Street, Unit 4, Boston, MA 02210 (MLS # 72659387)
    32
    2 beds,  2 full baths
    2,259 sqft  
    Walk Score® 98
    Listed with Millennium Real Estate, Inc.
    MLS 72659387
  18. Photo of 69 Pinckney St, Unit 4, Boston, MA 02114 (MLS # 72659032)
    34
    3 beds,  2 full, 1 half baths
    1,450 sqft   lot 1,450 sqft
    Walk Score® 99
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72659032
  19. Photo of 110 Stuart St, Unit 16B, Boston, MA 02116 (MLS # 72658783)
    21
    2 beds,  2 full, 1 half baths
    1,794 sqft  
    Walk Score® 99
    Listed with Douglas Elliman Real Estate
    MLS 72658783
  20. Photo of 169 Commonwealth Avenue, Unit 1, Boston, MA 02116 (MLS # 72658740)
    19
    3 beds,  3 full, 1 half baths
    2,933 sqft  
    Walk Score® 96
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72658740
  21. Photo of 144 Warren Ave, Unit 2, Boston, MA 02116 (MLS # 72658457)
    18
    4 beds,  3 full, 1 half baths
    3,227 sqft   lot 3,227 sqft
    Walk Score® 99
    Listed with Compass
    MLS 72658457
  22. Photo of 6 Walnut Street, Unit 3, Boston, MA 02108 (MLS # 72658413)
    12
    2 beds,  2 full baths
    1,272 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72658413
  23. Photo of 164 W Brookline St, Unit 1, Boston, MA 02118 (MLS # 72658375)
    20
    3 beds,  2 full, 1 half baths
    1,729 sqft   lot 1,729 sqft
    Walk Score® 94
    Listed with Compass
    MLS 72658375
  24. Photo of 136 Beacon Street, Unit 9, Boston, MA 02116 (MLS # 72658317)
    19
    3 beds,  2 full, 1 half baths
    2,210 sqft  
    Walk Score® 87
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72658317
  25. Photo of 14 West Broadway, Unit 9H, Boston, MA 02127 (MLS # 72658238)
    15
    4 beds,  3 full baths
    2,471 sqft  
    Walk Score® 90
    Listed with Compass
    MLS 72658238
  26. Photo of 1 Marlborough Street, Unit 4, Boston, MA 02116 (MLS # 72658057)
    15
    2 beds,  2 full baths
    1,225 sqft  
    Walk Score® 97
    Listed with Columbus and Over Group, LLC
    MLS 72658057
  27. Photo of 1313 Washington St, Unit 507, Boston, MA 02118 (MLS # 72657201)
    10
    3 beds,  2 full baths
    1,675 sqft   lot 1,675 sqft
    Walk Score® 99
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72657201
  28. Photo of 505 Tremont St, Unit 202, Boston, MA 02116 (MLS # 72657006)
    17
    2 beds,  2 full, 1 half baths
    1,692 sqft   lot 1,692 sqft
    Walk Score® 99
    Listed with Gibson Sotheby's International Realty
    MLS 72657006
  29. Photo of 388 Beacon Street, Unit 3, Boston, MA 02116 (MLS # 72656790)
    29
    4 beds,  3 full, 2 half baths
    2,969 sqft  
    Walk Score® 94
    Listed with Gibson Sotheby's International Realty
    MLS 72656790
  30. Photo of 100 Shawmut Avenue, Unit 1106, Boston, MA 02118 (MLS # 72656702)
    13
    2 beds,  2 full, 1 half baths
    1,515 sqft  
    Walk Score® 98
    Listed with Advisors Living - Back Bay
    MLS 72656702
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

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