Boston Realtor Mike Mahoney
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 527 East Broadway, Unit Ph5, Boston, MA 02127 (MLS # 72587851)
    9
    3 beds,  2 full baths
    1,894 sqft  
    Walk Score® 94
    Listed with Home Town Brokerage
    MLS 72587851
  2. Photo of 1 Franklin St, Unit 3910, Boston, MA 02110 (MLS # 72587814)
    28
    2 beds,  2 full, 1 half baths
    1,745 sqft  
    Walk Score® 96
    Listed with Douglas Elliman Real Estate
    MLS 72587814
  3. Photo of 1 Franklin St, Unit PH3A, Boston, MA 02110 (MLS # 72587815)
    35
    3 beds,  4 full, 1 half baths
    4,172 sqft  
    Walk Score® 96
    Listed with Douglas Elliman Real Estate
    MLS 72587815
  4. Photo of 100 Shawmut Avenue, Unit 802, Boston, MA 02118 (MLS # 72587553)
    8
    2 beds,  2 full baths
    1,389 sqft  
    Walk Score® 98
    Listed with Advisors Living - Back Bay
    MLS 72587553
  5. Photo of 45 Province St, Unit U2901, Boston, MA 02108 (MLS # 72587521)
    35
    3 beds,  3 full baths
    2,628 sqft   lot 2,628 sqft
    Walk Score® 99
    Listed with RESIS
    MLS 72587521
  6. Photo of 771 Harrison Avenue, Unit PH607, Boston, MA 02118 (MLS # 72587222)
    19
    3 beds,  3 full, 1 half baths
    3,449 sqft  
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72587222
  7. Photo of 771 Harrison Avenue, Unit PH601, Boston, MA 02118 (MLS # 72587223)
    13
    2 beds,  3 full, 1 half baths
    2,545 sqft  
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72587223
  8. Photo of 400 Stuart St., Unit 15C, Boston, MA 02116 (MLS # 72587131)
    28
    2 beds,  2 full baths
    1,213 sqft  
    Walk Score® 99
    Listed with Compass
    MLS 72587131
  9. Photo of 431 Marlborough Street, Unit 1, Boston, MA 02115 (MLS # 72587111)
    17
    3 beds,  3 full, 1 half baths
    2,536 sqft   lot 2,536 sqft
    Walk Score® 96
    Listed with Sprogis & Neale Real Estate
    MLS 72587111
  10. Photo of 5 Dwight Street, Unit 1, Boston, MA 02118 (MLS # 72587075)
    18
    3 beds,  3 full baths
    1,466 sqft   lot 1,466 sqft
    Walk Score® 98
    Listed with Compass
    MLS 72587075
  11. Photo of 291 Shawmut Avenue, Unit 3, Boston, MA 02118 (MLS # 72586873)
    12
    2 beds,  2 full baths
    1,547 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - South End
    MLS 72586873
  12. Photo of 85 East India Row, Unit 30 C, Boston, MA 02110 (MLS # 72586566)
    25
    2 beds,  2 full baths
    1,236 sqft  
    Walk Score® 93
    Listed with Douglas Elliman Real Estate
    MLS 72586566
  13. Photo of 133 Seaport Boulevard, Unit 909, Boston, MA 02210 (MLS # 72586437)
    19
    2 beds,  2 full baths
    1,209 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72586437
  14. Photo of 133 Seaport Boulevard, Unit 803, Boston, MA 02210 (MLS # 72586428)
    14
    2 beds,  2 full baths
    1,075 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72586428
  15. Photo of 133 Seaport Boulevard, Unit 1218, Boston, MA 02210 (MLS # 72586416)
    22
    2 beds,  2 full, 1 half baths
    1,266 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72586416
  16. Photo of 19 Constellation Wharf, Unit 19, Boston, MA 02129 (MLS # 72586291)
    19
    4 beds,  3 full, 1 half baths
    2,513 sqft  
    Walk Score® 74
    Listed with Charlesgate Realty Group, llc
    MLS 72586291
  17. Photo of 131 St Botolph, Unit 1, Boston, MA 02118 (MLS # 72585760)
    35
    3 beds,  2 full, 1 half baths
    1,991 sqft  
    Walk Score® 98
    Listed with The Clarendon Companies
    MLS 72585760
  18. Photo of 110 Stuart, Unit 22 B, Boston, MA 02116 (MLS # 72585641)
    15
    2 beds,  2 full baths
    1,794 sqft  
    Walk Score® 99
    Listed with Engel & Volkers Boston
    MLS 72585641
  19. Photo of 142 Chestnut Street, Unit 7, Boston, MA 02108 (MLS # 72585504)
    25
    3 beds,  3 full, 1 half baths
    3,463 sqft  
    Walk Score® 97
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72585504
  20. Photo of 110 Stuart St, Unit 27G, Boston, MA 02116 (MLS # 72584666)
    42
    2 beds,  2 full, 1 half baths
    1,872 sqft   lot 1,872 sqft
    Walk Score® 99
    Listed with Regatta Realty
    MLS 72584666
  21. Photo of 37 East Concord Street, Unit 4, Boston, MA 02118 (MLS # 72584619)
    17
    2 beds,  3 full baths
    1,488 sqft  
    Walk Score® 96
    Listed with www.EntryOnly.com
    MLS 72584619
  22. Photo of 48 Union Park, Unit 1, Boston, MA 02118 (MLS # 72584481)
    4
    3 beds,  2 full, 1 half baths
    2,299 sqft  
    Walk Score® 99
    Listed with Compass
    MLS 72584481
  23. Photo of 85 East India Row, Unit #23C, Boston, MA 02110 (MLS # 72584352)
    16
    2 beds,  2 full baths
    1,227 sqft  
    Walk Score® 93
    Listed with Gibson Sotheby's International Realty
    MLS 72584352
  24. Photo of 400 Stuart St, Unit 19B, Boston, MA 02116 (MLS # 72584289)
    37
    2 beds,  2 full baths
    1,372 sqft   lot 1,372 sqft
    Walk Score® 99
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72584289
  25. Photo of 330 Beacon Street, Unit 46C, Boston, MA 02116 (MLS # 72583918)
    30
    3 beds,  2 full baths
    1,745 sqft  
    Walk Score® 96
    Listed with Gibson Sotheby's International Realty
    MLS 72583918
  26. Photo of 232 W Canton St, Unit 1, Boston, MA 02116 (MLS # 72583861)
    15
    3 beds,  3 full baths
    1,791 sqft   lot 1,791 sqft
    Walk Score® 98
    Listed with Luxury Residential Group, LLC
    MLS 72583861
  27. Photo of 133 Seaport Boulevard, Unit 818, Boston, MA 02210 (MLS # 72583800)
    20
    2 beds,  2 full, 1 half baths
    1,266 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72583800
  28. Photo of 133 Seaport Boulevard, Unit 1120, Boston, MA 02210 (MLS # 72583792)
    22
    2 beds,  2 full, 1 half baths
    1,266 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72583792
  29. Photo of 300 Pier 4 Blvd, Unit 3G, Boston, MA 02210 (MLS # 72583649)
    10
    Open House
    3 beds,  3 full, 1 half baths
    2,073 sqft  
    Walk Score® 73
    Listed with Advisors Living - Back Bay
    MLS 72583649
  30. Photo of 33 Upton Street, Unit 2, Boston, MA 02118 (MLS # 72583599)
    17
    2 beds,  2 full, 1 half baths
    1,776 sqft  
    Walk Score® 99
    Listed with Compass
    MLS 72583599
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

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