Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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Open House!
This exceptional penthouse is located on the Historic Beacon Street in the heart of the prestigious Beacon Hill and is overlooking The Public Garden and The Boston Common. Direct elevator...
  • 2 Beds
  • 2 Baths
  • 1,388 sq ft
  • -- lot
  • $3,470,000
  • Listed with Gibson Sotheby's International Realty
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The penthouse at 288 Commonwealth presents a unique opportunity to own a coveted triplex unit on the Back Bay’s premier residential street. Masterfully re-conceived by the award winning architecture firm...
  • 4 Beds
  • 5 Baths
  • 3,750 sq ft
  • -- lot
  • $8,995,000
  • Listed with New Brook Realty Group, LLC
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New Construction Resort Style Living in Boston's Dynamic Seaport. 12th floor East facing corner 2 BR 2.5 BA with Balcony & 2 Garage Parking included! Direct Harbor views from the...
  • 2 Beds
  • 3 Baths
  • 1,298 sq ft
  • -- lot
  • $2,185,600
  • Listed with EchelonSeaport
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Located in a quaint Two Unit building consisting of 2 Triplex condos. Welcome to the Penthouse with Direct Elevator access to all Three floors that create this Upper Triplex Home....
  • 3 Beds
  • 5 Baths
  • 3,374 sq ft
  • 3,374 lot
  • $6,495,000
  • Listed with Gibson Sotheby's International Realty
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Oversized 2351 sqft loft style duplex in sought after Fort Point luxury concierge building. This 2 bedroom + study, 2.5 bath home with expansive living/dining area features dramatic 2 story...
  • 2 Beds
  • 3 Baths
  • 2,351 sq ft
  • -- lot
  • $1,529,000
  • Listed with Donnelly + Co.
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The epitome of turnkey - this elegant Boston Common/Charles River facing 2 bedroom plus DEN home has been magnificently updated with classical appointments that elevate the level of sophistication and...
  • 2 Beds
  • 3 Baths
  • 1,715 sq ft
  • -- lot
  • $1,995,000
  • Listed with Compass
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Experience the modern elegance of the new Four Seasons. This sun-splashed home on the 28th floor of One Dalton has 2 bedrooms with en suite bathrooms, with heated floors. The...
  • 2 Beds
  • 3 Baths
  • 1,383 sq ft
  • -- lot
  • $3,250,000
  • Listed with Prime Realty
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Gorgeous sunlight in this exquisite 2 bed / 2 bath penthouse residence. This home offers a spacious living room w/ fireplace, a kitchen w/ separate dining area and master bedroom...
  • 2 Beds
  • 2 Baths
  • 1,712 sq ft
  • -- lot
  • $3,495,000
  • Listed with Keller Williams Realty Boston-Metro | Back Bay
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Rare 3 bedroom Penthouse with Parking & Elevator on the Flat of Beacon Hill!  Located on a private European-style courtyard off Charles St, this lovely home has an exclusive Parking...
  • 3 Beds
  • 2 Baths
  • 1,270 sq ft
  • 1,270 lot
  • $2,095,000
  • Listed with Gibson Sotheby's International Realty
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High up on the 20th floor, this luxurious residence offers 2 bedrooms plus an office area, 2.5 bathrooms, a proven floor plan, and an abundance of floor to ceiling windows...
  • 2 Beds
  • 3 Baths
  • 1,871 sq ft
  • -- lot
  • $2,299,000
  • Listed with Hammond Residential Real Estate
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FULLY FURNISHED with high end furnishings. Spectacular city & water views from this "GRAND" 43rd floor Luxury Condo with 1,609 living space in Millennium Tower Residence. Two Bedrooms plus Den...
  • 2 Beds
  • 3 Baths
  • 1,609 sq ft
  • -- lot
  • $2,900,000
  • Listed with Worldwide Realty
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Stunning floor-through 3 bedroom, 2-1/2 bath duplex with direct elevator access to both floors! The formal living room features two of five fireplaces, hardwood floors and large windows with incredible...
  • 3 Beds
  • 3 Baths
  • 2,489 sq ft
  • -- lot
  • $4,200,000
  • Listed with Keller Williams Realty Boston-Metro | Back Bay
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The Perfect Beacon Hill Penthouse with Private roof deck ! Interior staircase leads to classic Beacon Hill living room showcasing a wall of custom built in shelving and a separate...
  • 2 Beds
  • 3 Baths
  • 1,768 sq ft
  • -- lot
  • $1,968,000
  • Listed with Douglas Elliman Real Estate
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New Construction in Boston's Seaport Neighborhood! 16th floor South facing corner 2 BR 2.5 BA with Balcony & 2 Garage Parking included! Panoramic Views out to the Blue Hills and...
  • 2 Beds
  • 3 Baths
  • 1,424 sq ft
  • -- lot
  • $2,169,000
  • Listed with EchelonSeaport
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This jewel box on waterside Beacon is a must see! This gracious home has an elegant living/dining area with high ceilings and windows, beautiful period detailing, and a marble fireplace....
  • 2 Beds
  • 2 Baths
  • 1,420 sq ft
  • -- lot
  • $2,250,000
  • Listed with Campion & Company Fine Homes Real Estate
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A superb condominium in which you'll love being at home! Own and enjoy the fabulous architecture Boston's prestigious Back Bay is known for. This impressive front to back layout gives...
  • 3 Beds
  • 3 Baths
  • 2,094 sq ft
  • 2,094 lot
  • $2,295,000
  • Listed with Keller Williams Realty Boston-Metro | Back Bay
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Sophisticated, high end design distinguishes this 2 bed, 2 bath penthouse, corner exposure residence. Meticulously maintained and thoughtfully renovated to the highest standards, this tasteful home seamlessly blends classic South...
  • 2 Beds
  • 2 Baths
  • 1,540 sq ft
  • -- lot
  • $1,775,000
  • Listed with Gibson Sotheby's International Realty
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Incredibly rare 2+ bedroom/2 bath home with 2 car parking & 400+/- sq ft of private south facing outdoor space in highly sought after full service Wilkes Passage. This meticulously...
  • 2 Beds
  • 2 Baths
  • 1,543 sq ft
  • 1,543 lot
  • $1,799,000
  • Listed with Keller Williams Realty Boston-Metro | Back Bay
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Experience 5-Star luxury living and the gold standard of hospitality at The Ritz Carlton Residences in this beautiful, sun drenched 2BD 2.5BA corner unit with 1 valet parking space. This...
  • 2 Beds
  • 3 Baths
  • 1,504 sq ft
  • 1,504 lot
  • $1,599,000
  • Listed with Compass
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Introducing 100 Shawmut-3 Bedroom and 2 Bathroom corner residence with captivating Back Bay and Financial District views and open concept living comprised of white oak flooring, 9' ceilings, private outdoor...
  • 3 Beds
  • 2 Baths
  • 1,603 sq ft
  • -- lot
  • $2,999,900
  • Listed with Advisors Living - Back Bay
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Introducing The Lydon, Back Bay’s newest luxury boutique building of just six exquisite homes. This floor-through residence imparts the enduring quality of historic Back Bay craftsmanship while providing exceptional modern...
  • 3 Beds
  • 3 Baths
  • 2,877 sq ft
  • -- lot
  • $5,990,000
  • Listed with Campion & Company Fine Homes Real Estate
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A rare find- stunning penthouse unit at the Four Seasons Private Residences on 220 Boylston. This unique double unit residence encases over 2700 sq ft of true entertaining and living...
  • 3 Beds
  • 3 Baths
  • 2,760 sq ft
  • -- lot
  • $5,999,000
  • Listed with Douglas Elliman Real Estate
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20th floor corner 2 BR 2.5 BA residence with panoramic views of the Harbor & downtown skyline. 10 foot ceiling height & designer finishes highlight premium residence at EchelonSeaport. 2...
  • 2 Beds
  • 3 Baths
  • 1,326 sq ft
  • -- lot
  • $2,425,000
  • Listed with EchelonSeaport
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Premier 22nd Flr 3 BD 3.5 BA residence with a 505SF private terrace overlooking Seaport Blvd and views of the Harbor Islands. 2 Parking (1 Self and 1 Valet) EchelonSeaport...
  • 3 Beds
  • 4 Baths
  • 1,878 sq ft
  • -- lot
  • $4,629,350
  • Listed with EchelonSeaport
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Penthouse with 600 sq ft Private Terrace at EchelonSeaport! 2 BR 2 BA facing Southwest with panoramic views of the Blue Hills and downtown Skyline. Finishes include gas fireplace, wide...
  • 2 Beds
  • 3 Baths
  • 1,464 sq ft
  • -- lot
  • $3,635,500
  • Listed with EchelonSeaport
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EXCEPTIONAL VALUE!!! RITZ SOUTH TOWER-SUNSHINE FROM EVERY ROOM ON THIS SOUTHEAST CORNER FROM THE 26TH FLOOR! 2 Bedroom, 2.5 Bath with close to 1600 square feet of luxury living; Enter...
  • 2 Beds
  • 3 Baths
  • 1,573 sq ft
  • -- lot
  • $1,650,000
  • Listed with Douglas Elliman Real Estate
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This rare 6 bedroom duplex offering ideally located on the sought-after waterside of Beacon St does not disappoint! Enter this expansive home with oversized windows and beautiful views of the...
  • 6 Beds
  • 6 Baths
  • 4,150 sq ft
  • -- lot
  • $6,200,000
  • Listed with Gibson Sotheby's International Realty
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PENTHOUSE-"THE RESIDENCES AT MANDARIN ORIENTAL", with 24hr concierge & white glove services of the five star Mandarin Hotel. Stunning front facing PH with unencumbered views of the Charles River from...
  • 3 Beds
  • 4 Baths
  • 3,708 sq ft
  • -- lot
  • $14,500,000
  • Listed with Coldwell Banker Realty - Back Bay
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Penthouse-Corner 2 bedroom 2.5 bathroom home available at The Folio on Broad Street. Enjoy the fabulous city and inner harbor views from the floor to ceiling windows in this open...
  • 2 Beds
  • 3 Baths
  • 1,573 sq ft
  • 1,573 lot
  • $1,575,000
  • Listed with Citylife Real Estate
Active
Perfection! Urban living with all the conveniences and space a suburban home provides in this lovely, parlor and garden duplex. With over 2000 square feet on two living levels, this...
  • 3 Beds
  • 3 Baths
  • 2,050 sq ft
  • -- lot
  • $2,200,000
  • Listed with Gibson Sotheby's International Realty
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