Boston Realtor Mike Mahoney
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 330 Beacon, Unit 81, Boston, MA 02116 (MLS # 72593686)
    13
    2 beds,  2 full baths
    1,337 sqft  
    Walk Score® 96
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72593686
  2. Photo of 380 Harrison Avenue, Unit 12B, Boston, MA 02118 (MLS # 72593679)
    6
    2 beds,  2 full baths
    1,365 sqft  
    Walk Score® 97
    Listed with The Quinn
    MLS 72593679
  3. Photo of 380 Harrison Ave., Unit 1118, Boston, MA 02118 (MLS # 72593676)
    6
    2 beds,  2 full baths
    1,261 sqft  
    Walk Score® 97
    Listed with The Quinn
    MLS 72593676
  4. Photo of 333 W 3rd St, Unit 2, Boston, MA 02127 (MLS # 72593271)
    30
    3 beds,  2 full, 1 half baths
    1,995 sqft  
    Walk Score® 94
    Listed with Capital Residential Group, LLC
    MLS 72593271
  5. Photo of 333 W 3rd St, Unit 1, Boston, MA 02127 (MLS # 72593265)
    30
    3 beds,  3 full baths
    1,930 sqft  
    Walk Score® 94
    Listed with Capital Residential Group, LLC
    MLS 72593265
  6. Photo of 429 Columbus Avenue, Unit A, Boston, MA 02118 (MLS # 72593049)
    31
    3 beds,  2 full, 1 half baths
    1,893 sqft  
    Walk Score® 97
    Listed with Compass
    MLS 72593049
  7. Photo of 128 Beacon Street, Unit D, Boston, MA 02116 (MLS # 72592493)
    12
    3 beds,  3 full, 2 half baths
    4,840 sqft   lot 4,840 sqft
    Walk Score® 87
    Listed with Robert Paul Properties
    MLS 72592493
  8. Photo of 124 W Newton St, Unit 1, Boston, MA 02116 (MLS # 72592444)
    25
    2 beds,  2 full, 1 half baths
    1,550 sqft   lot 1,550 sqft
    Walk Score® 97
    Listed with The Clarendon Companies
    MLS 72592444
  9. Photo of 771 Harrison Avenue, Unit PH602, Boston, MA 02118 (MLS # 72592092)
    12
    2 beds,  3 full, 1 half baths
    2,487 sqft  
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72592092
  10. Photo of 100 Shawmut Avenue, Unit 1107, Boston, MA 02118 (MLS # 72591841)
    8
    2 beds,  2 full baths
    1,028 sqft  
    Walk Score® 98
    Listed with Advisors Living - Back Bay
    MLS 72591841
  11. Photo of 133 Seaport Boulevard, Unit 523, Boston, MA 02210 (MLS # 72591809)
    18
    2 beds,  2 full baths
    1,249 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72591809
  12. Photo of 380 Harrison Avenue, Unit 14G, Boston, MA 02118 (MLS # 72593677)
    6
    3 beds,  2 full, 1 half baths
    1,711 sqft  
    Walk Score® 97
    Listed with The Quinn
    MLS 72593677
  13. Photo of 280 Beacon St, Unit 34, Boston, MA 02116 (MLS # 72591468)
    15
    2 beds,  2 full baths
    1,312 sqft   lot 1,312 sqft
    Walk Score® 89
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72591468
  14. Photo of 20 Rowes Wharf, Unit 707, Boston, MA 02110 (MLS # 72591091)
    20
    2 beds,  2 full baths
    1,188 sqft  
    Walk Score® 93
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72591091
  15. Photo of 400 Stuart St, Unit 20E, Boston, MA 02116 (MLS # 72591052)
    31
    3 beds,  3 full, 1 half baths
    1,878 sqft   lot 1,878 sqft
    Walk Score® 99
    Listed with Gibson Sotheby's International Realty
    MLS 72591052
  16. Photo of 40 Mount Vernon St, Unit 5B, Boston, MA 02108 (MLS # 72590366)
    30
    3 beds,  2 full baths
    1,369 sqft   lot 1,369 sqft
    Walk Score® 99
    Listed with Olde Forge Realty
    MLS 72590366
  17. Photo of 51 Silver Street, Unit 601, Boston, MA 02127 (MLS # 72590342)
    6
    3 beds,  2 full baths
    1,898 sqft  
    Walk Score® 92
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72590342
  18. Photo of 401 Beacon, Unit 4, Boston, MA 02115 (MLS # 72589996)
    12
    3 beds,  2 full, 1 half baths
    2,877 sqft  
    Walk Score® 98
    Listed with Cabot & Company
    MLS 72589996
  19. Photo of 135 Seaport Boulevard, Unit 1005, Boston, MA 02210 (MLS # 72589890)
    17
    2 beds,  2 full baths
    1,024 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72589890
  20. Photo of 30 Saint Stephen St, Unit 1, Boston, MA 02115 (MLS # 72589758)
    23
    4 beds,  3 full baths
    2,473 sqft   lot 1,586 sqft
    Walk Score® 98
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72589758
  21. Photo of 135 Seaport Boulevard, Unit 1802, Boston, MA 02210 (MLS # 72589724)
    20
    3 beds,  3 full, 1 half baths
    1,899 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72589724
  22. Photo of 133 Seaport Boulevard, Unit PH 2B, Boston, MA 02210 (MLS # 72589707)
    20
    3 beds,  3 full, 1 half baths
    2,341 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72589707
  23. Photo of 133 Seaport Boulevard, Unit 2208, Boston, MA 02210 (MLS # 72589709)
    14
    3 beds,  3 full, 1 half baths
    1,878 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72589709
  24. Photo of 580 Washington St, Unit 1001, Boston, MA 02111 (MLS # 72589284)
    12
    3 beds,  2 full baths
    1,478 sqft   lot 1,478 sqft
    Walk Score® 79
    Listed with Luxury Residential Group, LLC
    MLS 72589284
  25. Photo of 133 Seaport Boulevard, Unit 1709, Boston, MA 02210 (MLS # 72588826)
    17
    2 beds,  2 full baths
    1,209 sqft  
    Walk Score® 70
    Listed with The Collaborative Companies
    MLS 72588826
  26. Photo of 359 Beacon Street, Unit 2, Boston, MA 02116 (MLS # 72588731)
    15
    3 beds,  3 full baths
    2,781 sqft  
    Walk Score® 96
    Listed with Cabot & Company
    MLS 72588731
  27. Photo of 188 Brookline Ave, Unit 23EG, Boston, MA 02215 (MLS # 72588539)
    42
    3 beds,  3 full baths
    1,908 sqft  
    Walk Score® 97
    Listed with Regatta Realty
    MLS 72588539
  28. Photo of 135 Seaport Boulevard, Unit 1706, Boston, MA 02210 (MLS # 72588307)
    17
    2 beds,  2 full baths
    1,024 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72588307
  29. Photo of 135 Seaport Boulevard, Unit 705, Boston, MA 02210 (MLS # 72588303)
    17
    2 beds,  2 full baths
    1,024 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72588303
  30. Photo of 85 East India Row, Unit 23AB, Boston, MA 02110 (MLS # 72588284)
    15
    3 beds,  3 full, 1 half baths
    2,381 sqft  
    Walk Score® 93
    Listed with Gibson Sotheby's International Realty
    MLS 72588284
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

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