Boston Realty by Realtor Michael Mahoney of eXp
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 110 Broad Street, Unit 703, Boston, MA 02110 (MLS # 72484092)
    20
    3 beds,  3 full, 1 half baths
    2,319 sqft  
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72484092
  2. Photo of 1 Franklin St, Unit 3901, Boston, MA 02110 (MLS # 72484060)
    29
    2 beds,  2 full, 1 half baths
    1,589 sqft  
    Walk Score® 96
    Listed with William Raveis R.E. & Home Services
    MLS 72484060
  3. Photo of 45 Province St, Unit 4N, Boston, MA 02108 (MLS # 72483533)
    8
    2 beds,  2 full baths
    1,611 sqft   lot 1,611 sqft
    Walk Score® 96
    Listed with Commonwealth Standard Realty Advisors
    MLS 72483533
  4. Photo of 21 Beaver Place, Unit 1, Boston, MA 02108 (MLS # 72483751)
    28
    5 beds,  4 full, 1 half baths
    5,000 sqft  
    Walk Score® 98
    Listed with Milbury and Company
    MLS 72483751
  5. Photo of 51 Silver Street, Unit 4, Boston, MA 02127 (MLS # 72483733)
    6
    3 beds,  2 full baths
    1,918 sqft  
    Walk Score® 91
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72483733
  6. Photo of 110 Broad Street, Unit 404, Boston, MA 02110 (MLS # 72483480)
    20
    2 beds,  2 full, 1 half baths
    1,907 sqft  
    Walk Score® 94
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72483480
  7. Photo of 303 Columbus Ave, Unit 804, Boston, MA 02116 (MLS # 72483226)
    24
    3 beds,  3 full baths
    1,927 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72483226
  8. Photo of 25-29 Isabella St, Unit 6, Boston, MA 02116 (MLS # 72483122)
    19
    2 beds,  2 full, 1 half baths
    1,790 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72483122
  9. Photo of 300 Pier 4 Blvd, Unit 8E, Boston, MA 02210 (MLS # 72483024)
    10
    2 beds,  2 full baths
    1,406 sqft  
    Walk Score® 69
    Listed with Advisors Living - Back Bay
    MLS 72483024
  10. Photo of 343 Commercial St, Unit 314, Boston, MA 02109 (MLS # 72482610)
    23
    2 beds,  2 full baths
    2,300 sqft   lot 3,542 sqft
    Walk Score® 96
    Listed with CL Properties
    MLS 72482610
  11. Photo of 2 Avery, Unit PHB, Boston, MA 02111 (MLS # 72482491)
    30
    3 beds,  3 full, 1 half baths
    4,300 sqft   lot 999 sqft
    Walk Score® 99
    Listed with Douglas Elliman Real Estate
    MLS 72482491
  12. Photo of 50 Liberty, Unit 3C, Boston, MA 02210 (MLS # 72482476)
    30
    2 beds,  2 full, 1 half baths
    1,615 sqft  
    Walk Score® 74
    Listed with Gibson Sotheby's International Realty
    MLS 72482476
  13. Photo of 276 Marlborough St, Unit 2, Boston, MA 02116 (MLS # 72482199)
    14
    4 beds,  3 full baths
    2,605 sqft  
    Walk Score® 99
    Listed with New Brook Realty Group, LLC
    MLS 72482199
  14. Photo of 21 South Russell Street, Unit 1, Boston, MA 02114 (MLS # 72481998)
    12
    Open House
    3 beds,  3 full, 1 half baths
    1,825 sqft   lot 504 sqft
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72481998
  15. Photo of 119 Beach St, Unit 2H/I, Boston, MA 02111 (MLS # 72481661)
    30
    4 beds,  4 full baths
    4,189 sqft  
    Walk Score® 96
    Listed with Gibson Sotheby's International Realty
    MLS 72481661
  16. Photo of 20 Rowes Wharf, Unit 705, Boston, MA 02110 (MLS # 72481113)
    18
    2 beds,  2 full baths
    1,401 sqft  
    Walk Score® 91
    Listed with Coldwell Banker Residential Brokerage - Boston - Waterfront
    MLS 72481113
  17. Photo of 424 Marlborough Street, Unit 3, Boston, MA 02116 (MLS # 72480916)
    4
    2 beds,  2 full baths
    1,300 sqft  
    Walk Score® 97
    Listed with Bulfinch Boston Realty, Inc.
    MLS 72480916
  18. Photo of 300 Pier 4 Blvd, Unit 8J, Boston, MA 02210 (MLS # 72480825)
    10
    2 beds,  2 full baths
    1,831 sqft  
    Walk Score® 69
    Listed with Advisors Living - Back Bay
    MLS 72480825
  19. Photo of 22 Liberty Drive, Unit 8M, Boston, MA 02210 (MLS # 72480820)
    30
    2 beds,  2 full, 1 half baths
    1,733 sqft  
    Walk Score® 74
    Listed with Compass
    MLS 72480820
  20. Photo of 110 Broad, Unit 301, Boston, MA 02110 (MLS # 72480681)
    12
    2 beds,  2 full, 1 half baths
    1,906 sqft  
    Walk Score® 94
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72480681
  21. Photo of 180 Beacon St, Unit 3F, Boston, MA 02116 (MLS # 72480592)
    16
    2 beds,  2 full, 1 half baths
    1,396 sqft  
    Walk Score® 91
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72480592
  22. Photo of 4 Constellation Wharf, Unit 4, Boston, MA 02129 (MLS # 72480558)
    21
    2 beds,  2 full, 1 half baths
    1,802 sqft  
    Walk Score® 64
    Listed with Coldwell Banker Residential Brokerage - Boston - Charlestown
    MLS 72480558
  23. Photo of 2 West 6th Street, Unit 402, Boston, MA 02127 (MLS # 72480508)
    24
    3 beds,  3 full baths
    2,695 sqft  
    Walk Score® 87
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72480508
  24. Photo of 85 E India Row, Unit 32C, Boston, MA 02110 (MLS # 72481478)
    23
    2 beds,  1 full, 1 half baths
    1,233 sqft   lot 1,233 sqft
    Walk Score® 93
    Listed with Boston Elite Realty Group
    MLS 72481478
  25. Photo of 500 Atlantic Ave, Unit 21A, Boston, MA 02210 (MLS # 72480341)
    16
    3 beds,  2 full, 1 half baths
    2,133 sqft  
    Walk Score® 94
    Listed with Compass
    MLS 72480341
  26. Photo of 197 Eighth St, Unit PH12, Boston, MA 02129 (MLS # 72480276)
    24
    2 beds,  2 full, 1 half baths
    1,580 sqft  
    Walk Score® 67
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72480276
  27. Photo of 21 Branch, Unit 1, Boston, MA 02108 (MLS # 72480249)
    21
    2 beds,  2 full baths
    1,832 sqft   lot 797 sqft
    Walk Score® 98
    Listed with Compass
    MLS 72480249
  28. Photo of 7 Otis Pl, Unit 1, Boston, MA 02108 (MLS # 72480225)
    12
    2 beds,  2 full baths
    1,428 sqft  
    Walk Score® 97
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72480225
  29. Photo of 148 W Concord St, Unit 1, Boston, MA 02118 (MLS # 72480156)
    10
    3 beds,  3 full baths
    1,932 sqft  
    Walk Score® 96
    Listed with Compass
    MLS 72480156
  30. Photo of 166 Marlborough St, Unit 2, Boston, MA 02116 (MLS # 72479879)
    17
    2 beds,  2 full baths
    1,495 sqft  
    Walk Score® 95
    Listed with Gibson Sotheby's International Realty
    MLS 72479879
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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