Boston Realtor Mike Mahoney
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 46 Clarendon Street, Unit 1, Boston, MA 02116 (MLS # 72535378)
    9
    3 beds,  3 full, 1 half baths
    2,300 sqft  
    Walk Score® 99
    Listed with Byrne & Company Real Estate
    MLS 72535378
  2. Photo of 45 Province St, Unit 2702, Boston, MA 02108 (MLS # 72535271)
    17
    2 beds,  2 full baths
    1,636 sqft   lot 1,636 sqft
    Walk Score® 99
    Listed with RESIS
    MLS 72535271
  3. Photo of 220 Boylston St, Unit 1412, Boston, MA 02116 (MLS # 72535244)
    13
    2 beds,  2 full baths
    1,673 sqft   lot 1,673 sqft
    Walk Score® 98
    Listed with Robert Paul Properties, Inc
    MLS 72535244
  4. Photo of 27 Isabella St, Unit 5, Boston, MA 02116 (MLS # 72535158)
    23
    3 beds,  2 full, 1 half baths
    2,636 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72535158
  5. Photo of 27 Isabella St, Unit 7, Boston, MA 02116 (MLS # 72535091)
    10
    3 beds,  2 full, 1 half baths
    2,635 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72535091
  6. Photo of 400 Stuart Street, Unit 27E, Boston, MA 02116 (MLS # 72534912)
    26
    Price Drop
    4 beds,  4 full, 1 half baths
    2,508 sqft  
    Walk Score® 99
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72534912
  7. Photo of 65 Rutland St., Unit 3, Boston, MA 02118 (MLS # 72534859)
    12
    2 beds,  2 full, 1 half baths
    1,496 sqft  
    Walk Score® 96
    Listed with Compass
    MLS 72534859
  8. Photo of 133 Seaport Boulevard, Unit 1918, Boston, MA 02210 (MLS # 72534435)
    14
    3 beds,  3 full, 1 half baths
    1,878 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72534435
  9. Photo of 2420 Beacon, Unit PH1, Boston, MA 02467 (MLS # 72534417)
    23
    Open House
    2 beds,  2 full, 1 half baths
    2,094 sqft   lot 2,178 sqft
    Walk Score® 71
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72534417
  10. Photo of 355 Congress Street, Unit 401, Boston, MA 02210 (MLS # 72533992)
    20
    2 beds,  2 full baths
    1,200 sqft  
    Walk Score® 75
    Listed with Gibson Sotheby's International Realty
    MLS 72533992
  11. Photo of 355 Congress Street, Unit 402, Boston, MA 02210 (MLS # 72534806)
    20
    2 beds,  2 full baths
    1,410 sqft  
    Walk Score® 75
    Listed with Gibson Sotheby's International Realty
    MLS 72534806
  12. Photo of 24 Marlborough, Unit 2, Boston, MA 02116 (MLS # 72533441)
    36
    Open House
    3 beds,  2 full, 1 half baths
    1,338 sqft  
    Walk Score® 97
    Listed with Compass
    MLS 72533441
  13. Photo of 4 Concord Sq, Unit 3, Boston, MA 02118 (MLS # 72533213)
    17
    2 beds,  2 full, 1 half baths
    1,479 sqft   lot 1,479 sqft
    Walk Score® 96
    Listed with Compass
    MLS 72533213
  14. Photo of 192 Commonwealth, Unit 6, Boston, MA 02116 (MLS # 72532896)
    17
    3 beds,  3 full, 1 half baths
    2,759 sqft  
    Walk Score® 99
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72532896
  15. Photo of 133 Seaport Boulevard, Unit 923, Boston, MA 02210 (MLS # 72532555)
    16
    2 beds,  2 full, 1 half baths
    1,249 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72532555
  16. Photo of 133 Seaport Boulevard, Unit 1722, Boston, MA 02210 (MLS # 72532534)
    20
    2 beds,  2 full, 1 half baths
    1,297 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72532534
  17. Photo of 300 Pier 4 Blvd, Unit PHM, Boston, MA 02210 (MLS # 72532472)
    25
    3 beds,  3 full, 1 half baths
    2,564 sqft  
    Walk Score® 81
    Listed with Advisors Living - Back Bay
    MLS 72532472
  18. Photo of 26 Rutland Sq, Unit 3, Boston, MA 02118 (MLS # 72532437)
    21
    2 beds,  2 full, 1 half baths
    1,640 sqft   lot 1,640 sqft
    Walk Score® 96
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72532437
  19. Photo of 500 Atlantic Ave, Unit 14A, Boston, MA 02210 (MLS # 72532302)
    32
    2 beds,  2 full baths
    1,580 sqft  
    Walk Score® 94
    Listed with Compass
    MLS 72532302
  20. Photo of 1 Charles Street South, Unit 11E, Boston, MA 02116 (MLS # 72532294)
    14
    3 beds,  3 full baths
    1,874 sqft  
    Walk Score® 99
    Listed with Lineage Realty Group
    MLS 72532294
  21. Photo of 40 Traveler Street, Unit PH2, Boston, MA 02118 (MLS # 72533314)
    25
    3 beds,  3 full baths
    1,918 sqft  
    Walk Score® 97
    Listed with Compass
    MLS 72533314
  22. Photo of 133 Seaport Boulevard, Unit 1620, Boston, MA 02210 (MLS # 72531892)
    20
    2 beds,  2 full, 1 half baths
    1,266 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72531892
  23. Photo of 66 Mount Vernon St, Unit 2, Boston, MA 02108 (MLS # 72531864)
    35
    4 beds,  3 full, 1 half baths
    2,888 sqft   lot 2,888 sqft
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72531864
  24. Photo of 133 Seaport Boulevard, Unit 2112, Boston, MA 02210 (MLS # 72531671)
    14
    3 beds,  3 full, 1 half baths
    1,962 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72531671
  25. Photo of 133 Seaport Boulevard, Unit 1821, Boston, MA 02210 (MLS # 72531663)
    14
    3 beds,  2 full, 1 half baths
    1,543 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72531663
  26. Photo of 343 Commercial St, Unit 202, Boston, MA 02109 (MLS # 72531600)
    20
    2 beds,  2 full baths
    1,562 sqft   lot 1,562 sqft
    Walk Score® 96
    Listed with CL Properties
    MLS 72531600
  27. Photo of 1 Franklin, Unit 2007, Boston, MA 02110 (MLS # 72531612)
    12
    Price Drop
    2 beds,  2 full, 1 half baths
    1,366 sqft  
    Walk Score® 99
    Listed with RCG Properties
    MLS 72531612
  28. Photo of 4 Joy Street, Unit II, Boston, MA 02108 (MLS # 72530831)
    7
    2 beds,  2 full baths
    1,533 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72530831
  29. Photo of 7 Upton St., Unit 1, Boston, MA 02118 (MLS # 72531365)
    20
    3 beds,  2 full baths
    1,750 sqft  
    Walk Score® 98
    Listed with City Residential Boston
    MLS 72531365
  30. Photo of 343 Commercial Street, Unit TH8, Boston, MA 02109 (MLS # 72531095)
    26
    3 beds,  2 full, 1 half baths
    2,303 sqft  
    Walk Score® 96
    Listed with CL Properties
    MLS 72531095
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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