Boston Realtor Mike Mahoney
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 20 Rowes Wharf, Unit 309, Boston, MA 02110 (MLS # 72582629)
    16
    2 beds,  2 full, 1 half baths
    1,973 sqft  
    Walk Score® 93
    Listed with CL Properties
    MLS 72582629
  2. Photo of 133 Seaport Boulevard, Unit 1622, Boston, MA 02210 (MLS # 72582474)
    20
    2 beds,  2 full, 1 half baths
    1,297 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72582474
  3. Photo of 133 Seaport Boulevard, Unit 1723, Boston, MA 02210 (MLS # 72582475)
    18
    2 beds,  2 full, 1 half baths
    1,210 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72582475
  4. Photo of 100 Shawmut Avenue, Unit 702, Boston, MA 02118 (MLS # 72582192)
    10
    2 beds,  2 full baths
    1,167 sqft  
    Walk Score® 98
    Listed with Advisors Living - Back Bay
    MLS 72582192
  5. Photo of 400 Stuart St, Unit 29B, Boston, MA 02116 (MLS # 72581985)
    24
    2 beds,  2 full baths
    1,372 sqft  
    Walk Score® 99
    Listed with Gibson Sotheby's International Realty
    MLS 72581985
  6. Photo of 133 Seaport Boulevard, Unit 608, Boston, MA 02210 (MLS # 72581432)
    19
    2 beds,  2 full, 1 half baths
    1,496 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72581432
  7. Photo of 400 Stuart Street, Unit 20B, Boston, MA 02116 (MLS # 72581260)
    20
    2 beds,  2 full baths
    1,371 sqft   lot 1,371 sqft
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72581260
  8. Photo of 1 Avery Street, Unit 27D, Boston, MA 02111 (MLS # 72581657)
    23
    2 beds,  2 full, 1 half baths
    2,036 sqft  
    Walk Score® 98
    Listed with Douglas Elliman Real Estate
    MLS 72581657
  9. Photo of 112 W. Concord St, Unit 3, Boston, MA 02118 (MLS # 72580722)
    15
    3 beds,  3 full baths
    2,107 sqft  
    Walk Score® 97
    Listed with Columbus and Over Group, LLC
    MLS 72580722
  10. Photo of 133 Seaport Boulevard, Unit 1720, Boston, MA 02210 (MLS # 72580720)
    18
    2 beds,  2 full, 1 half baths
    1,258 sqft  
    Walk Score® 70
    Listed with EchelonSeaport
    MLS 72580720
  11. Photo of 100 Shawmut Avenue, Unit 1003, Boston, MA 02118 (MLS # 72580503)
    8
    3 beds,  2 full baths
    1,630 sqft  
    Walk Score® 98
    Listed with Advisors Living - Back Bay
    MLS 72580503
  12. Photo of 110 Broad St., Unit 902, Boston, MA 02110 (MLS # 72580444)
    27
    2 beds,  2 full baths
    1,394 sqft  
    Walk Score® 93
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72580444
  13. Photo of 43 Upton St, Unit 4, Boston, MA 02118 (MLS # 72580421)
    15
    3 beds,  2 full baths
    1,755 sqft   lot 1,775 sqft
    Walk Score® 98
    Listed with RE/MAX Destiny
    MLS 72580421
  14. Photo of 414 Beacon St, Unit PH4, Boston, MA 02115 (MLS # 72580298)
    28
    3 beds,  2 full baths
    2,118 sqft   lot 2,118 sqft
    Walk Score® 86
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72580298
  15. Photo of 100 A St, Unit 5, Boston, MA 02127 (MLS # 72580959)
    14
    2 beds,  2 full, 1 half baths
    1,840 sqft  
    Walk Score® 87
    Listed with Jacob Carlin
    MLS 72580959
  16. Photo of 20 Gloucester St, Unit 2, Boston, MA 02115 (MLS # 72580181)
    16
    3 beds,  2 full baths
    2,074 sqft  
    Walk Score® 98
    Listed with Boston Realty Advisors
    MLS 72580181
  17. Photo of 4-5 Arlington Street, Unit 4, Boston, MA 02116 (MLS # 72580095)
    21
    3 beds,  3 full baths
    2,567 sqft  
    Walk Score® 97
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72580095
  18. Photo of 20 Dwight Street, Unit 1, Boston, MA 02118 (MLS # 72579969)
    11
    2 beds,  3 full baths
    1,442 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72579969
  19. Photo of 580 Washington St, Unit 1203, Boston, MA 02111 (MLS # 72579833)
    34
    3 beds,  3 full baths
    1,625 sqft  
    Walk Score® 98
    Listed with Douglas Elliman Real Estate
    MLS 72579833
  20. Photo of 90 Constitution Rd, Unit 90, Boston, MA 02129 (MLS # 72579718)
    29
    3 beds,  2 full, 1 half baths
    1,993 sqft  
    Walk Score® 80
    Listed with Compass
    MLS 72579718
  21. Photo of 220 Boylston Street, Unit 1612/1614, Boston, MA 02116 (MLS # 72579685)
    15
    3 beds,  3 full baths
    2,760 sqft  
    Walk Score® 98
    Listed with New Brook Realty Group, LLC
    MLS 72579685
  22. Photo of 40 Traveler, Unit 409, Boston, MA 02118 (MLS # 72579531)
    26
    2 beds,  2 full baths
    1,181 sqft  
    Walk Score® 97
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72579531
  23. Photo of 1154 Washington St, Unit 3/1A, Boston, MA 02118 (MLS # 72578924)
    30
    3 beds,  3 full, 1 half baths
    2,661 sqft   lot 1,825 sqft
    Walk Score® 84
    Listed with Compass
    MLS 72578924
  24. Photo of 89 Beacon Street, Unit PH, Boston, MA 02108 (MLS # 72578817)
    11
    4 beds,  4 full, 3 half baths
    5,703 sqft  
    Walk Score® 98
    Listed with Cabot & Company
    MLS 72578817
  25. Photo of 1 Franklin Street, Unit 1004, Boston, MA 02110 (MLS # 72578691)
    18
    2 beds,  2 full baths
    1,498 sqft  
    Walk Score® 99
    Listed with Compass
    MLS 72578691
  26. Photo of 400 Stuart St, Unit 18 D, Boston, MA 02116 (MLS # 72578441)
    14
    2 beds,  2 full baths
    1,150 sqft  
    Walk Score® 99
    Listed with Cabot & Company
    MLS 72578441
  27. Photo of 96 Beacon St, Unit 2, Boston, MA 02108 (MLS # 72578347)
    37
    3 beds,  3 full, 1 half baths
    2,831 sqft   lot 2,831 sqft
    Walk Score® 97
    Listed with Gibson Sotheby's International Realty
    MLS 72578347
  28. Photo of 5 West Hill Pl, Unit A, Boston, MA 02114 (MLS # 72578320)
    21
    2 beds,  2 full baths
    1,300 sqft  
    Walk Score® 97
    Listed with Berkshire Hathaway HomeServices Warren Residential
    MLS 72578320
  29. Photo of 20 Rowes Wharf, Unit 408/508, Boston, MA 02110 (MLS # 72578277)
    26
    4 beds,  3 full, 1 half baths
    2,933 sqft  
    Walk Score® 93
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72578277
  30. Photo of 177 Beacon, Unit 4, Boston, MA 02116 (MLS # 72578093)
    28
    3 beds,  2 full, 1 half baths
    1,690 sqft  
    Walk Score® 94
    Listed with Gibson Sotheby's International Realty
    MLS 72578093
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

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