Boston Realtor Mike Mahoney
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 409 West First, Unit 9, Boston, MA 02127 (MLS # 72554491)
    29
    3 beds,  3 full, 1 half baths
    4,005 sqft  
    Walk Score® 92
    Listed with Joyce Lebedew Real Estate
    MLS 72554491
  2. Photo of 409 West First, Unit 2, Boston, MA 02127 (MLS # 72554485)
    23
    3 beds,  2 full baths
    2,272 sqft  
    Walk Score® 92
    Listed with Joyce Lebedew Real Estate
    MLS 72554485
  3. Photo of 528 Columbus Avenue, Unit 2, Boston, MA 02118 (MLS # 72553802)
    22
    Open House
    3 beds,  2 full, 1 half baths
    1,503 sqft  
    Walk Score® 94
    Listed with Compass
    MLS 72553802
  4. Photo of 300 Pier 4 Blvd, Unit 2H, Boston, MA 02210 (MLS # 72553606)
    11
    2 beds,  2 full, 1 half baths
    1,647 sqft  
    Walk Score® 81
    Listed with Advisors Living - Back Bay
    MLS 72553606
  5. Photo of 133 Seaport Boulevard, Unit 1908, Boston, MA 02210 (MLS # 72553599)
    19
    2 beds,  2 full, 1 half baths
    1,571 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72553599
  6. Photo of 133 Seaport Boulevard, Unit 1022, Boston, MA 02210 (MLS # 72553597)
    19
    2 beds,  2 full, 1 half baths
    1,297 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72553597
  7. Photo of 45 Lewis Street, Unit 509, Boston, MA 02128 (MLS # 72553343)
    14
    2 beds,  2 full baths
    1,195 sqft  
    Walk Score® 84
    Listed with Slip45 Condominiums
    MLS 72553343
  8. Photo of 492 Beacon St, Unit 34, Boston, MA 02115 (MLS # 72553314)
    32
    2 beds,  2 full baths
    1,273 sqft   lot 1,273 sqft
    Walk Score® 94
    Listed with Gibson Sotheby's International Realty
    MLS 72553314
  9. Photo of 1 Franklin St, Unit 2301, Boston, MA 02110 (MLS # 72553373)
    31
    2 beds,  2 full, 1 half baths
    1,426 sqft   lot 9,999 sqft
    Walk Score® 96
    Listed with Boston Homes Realty
    MLS 72553373
  10. Photo of 1 Avery Street, Unit 17A, Boston, MA 02111 (MLS # 72553234)
    17
    2 beds,  2 full, 1 half baths
    1,511 sqft  
    Walk Score® 99
    Listed with Northeast Development & Investment, Inc.
    MLS 72553234
  11. Photo of 85 East India Row, Unit 6CD, Boston, MA 02110 (MLS # 72553184)
    19
    2 beds,  2 full, 1 half baths
    1,983 sqft  
    Walk Score® 93
    Listed with Engel & Volkers Boston
    MLS 72553184
  12. Photo of 300 Pier 4 Blvd, Unit 8B, Boston, MA 02210 (MLS # 72552838)
    14
    3 beds,  3 full, 1 half baths
    2,454 sqft  
    Walk Score® 81
    Listed with Advisors Living - Back Bay
    MLS 72552838
  13. Photo of 35 Concord Square, Unit PH, Boston, MA 02118 (MLS # 72552574)
    14
    3 beds,  3 full, 1 half baths
    2,530 sqft  
    Walk Score® 96
    Listed with Keliher Real Estate
    MLS 72552574
  14. Photo of 170 W Newton St, Unit 2, Boston, MA 02118 (MLS # 72552309)
    32
    Open House
    2 beds,  1 full, 1 half baths
    1,475 sqft   lot 1,475 sqft
    Walk Score® 97
    Listed with Gibson Sotheby's International Realty
    MLS 72552309
  15. Photo of 45 Lewis Street, Unit 210, Boston, MA 02128 (MLS # 72551338)
    14
    2 beds,  2 full baths
    1,195 sqft  
    Walk Score® 84
    Listed with Slip45 Condominiums
    MLS 72551338
  16. Photo of 300 Pier 4 Blvd, Unit 7R, Boston, MA 02210 (MLS # 72550986)
    11
    2 beds,  2 full, 1 half baths
    1,478 sqft  
    Walk Score® 81
    Listed with Advisors Living - Back Bay
    MLS 72550986
  17. Photo of 1 Avery Street, Unit PH1C, Boston, MA 02111 (MLS # 72550157)
    15
    2 beds,  2 full, 1 half baths
    1,504 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72550157
  18. Photo of 25 Channel Center St, Unit 210, Boston, MA 02210 (MLS # 72550002)
    27
    Open House
    2 beds,  2 full, 1 half baths
    2,351 sqft   lot 2,351 sqft
    Walk Score® 84
    Listed with Douglas Elliman Real Estate
    MLS 72550002
  19. Photo of 110 Stuart St, Unit 16B, Boston, MA 02116 (MLS # 72549848)
    24
    Open House
    2 beds,  2 full, 1 half baths
    1,794 sqft   lot 1,794 sqft
    Walk Score® 99
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72549848
  20. Photo of 65 Lewis Street, Unit 206, Boston, MA 02128 (MLS # 72549802)
    22
    2 beds,  2 full baths
    1,176 sqft  
    Walk Score® 84
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72549802
  21. Photo of 3 West Hill Place, Unit 0, Boston, MA 02114 (MLS # 72549695)
    25
    4 beds,  4 full, 2 half baths
    4,443 sqft   lot 4,443 sqft
    Walk Score® 97
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72549695
  22. Photo of 134 Beach Street, Unit 2, Boston, MA 02111 (MLS # 72549458)
    20
    Open House
    2 beds,  2 full, 1 half baths
    2,170 sqft  
    Walk Score® 97
    Listed with Prime Realty
    MLS 72549458
  23. Photo of 77 Rutland St, Unit 2, Boston, MA 02118 (MLS # 72549391)
    12
    2 beds,  2 full, 1 half baths
    1,452 sqft   lot 1,432 sqft
    Walk Score® 96
    Listed with Coldwell Banker Residential Brokerage - Boston - South End
    MLS 72549391
  24. Photo of 17 Hancock St, Unit 2, Boston, MA 02114 (MLS # 72548995)
    19
    Open House
    3 beds,  3 full, 2 half baths
    2,674 sqft  
    Walk Score® 98
    Listed with Gibson Sotheby's International Realty
    MLS 72548995
  25. Photo of 27 Isabella St, Unit 1, Boston, MA 02116 (MLS # 72548934)
    17
    2 beds,  2 full, 1 half baths
    2,065 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72548934
  26. Photo of 1 Franklin St, Unit 1504, Boston, MA 02110 (MLS # 72548265)
    41
    2 beds,  2 full baths
    1,498 sqft  
    Walk Score® 96
    Listed with MP Boston Marketing LLC
    MLS 72548265
  27. Photo of 85 East India Row, Unit 36E/F, Boston, MA 02110 (MLS # 72547537)
    33
    3 beds,  3 full baths
    2,504 sqft  
    Walk Score® 93
    Listed with Gibson Sotheby's International Realty
    MLS 72547537
  28. Photo of 1 Charles St S, Unit 806, Boston, MA 02116 (MLS # 72540141)
    36
    2 beds,  2 full baths
    1,528 sqft   lot 1,528 sqft
    Walk Score® 99
    Listed with William Raveis R.E. & Home Services
    MLS 72540141
  29. Photo of 47 Marine Road, Unit 2, Boston, MA 02127 (MLS # 72545614)
    12
    3 beds,  2 full, 1 half baths
    1,900 sqft  
    Walk Score® 75
    Listed with Rooney Real Estate, LLC
    MLS 72545614
  30. Photo of 10 Farnsworth, Unit 5-B, Boston, MA 02210 (MLS # 72545490)
    24
    3 beds,  2 full, 1 half baths
    2,125 sqft  
    Walk Score® 78
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72545490
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

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