Realtor Michael Mahoney in Boston with eXp Realty
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 110 Stuart St, Unit 20G, Boston, MA 02116 (MLS # 72432872)
    16
    2 beds,  2 full, 1 half baths
    1,871 sqft  
    Walk Score® 99
    Listed with Hammond Residential Real Estate
    MLS 72432872
  2. Photo of 133 Seaport Boulevard, Unit 718, Boston, MA 02210 (MLS # 72432095)
    15
    2 beds,  2 full, 1 half baths
    1,266 sqft  
    Walk Score® 68
    Listed with EchelonSeaport
    MLS 72432095
  3. Photo of 228 West Canton Street, Unit 1, Boston, MA 02116 (MLS # 72430456)
    27
    3 beds,  3 full, 1 half baths
    2,597 sqft  
    Walk Score® 97
    Listed with Compass
    MLS 72430456
  4. Photo of 441 Shawmut Avenue, Unit 1, Boston, MA 02118 (MLS # 72429744)
    15
    3 beds,  2 full, 1 half baths
    2,980 sqft   lot 2,980 sqft
    Walk Score® 94
    Listed with Sprogis & Neale Real Estate
    MLS 72429744
  5. Photo of 110 Stuart St, Unit 23G, Boston, MA 02116 (MLS # 72429736)
    19
    2 beds,  2 full, 1 half baths
    1,871 sqft  
    Walk Score® 99
    Listed with Gibson Sotheby's International Realty
    MLS 72429736
  6. Photo of 1 Avery St, Unit 20A, Boston, MA 02111 (MLS # 72429402)
    13
    3 beds,  3 full, 1 half baths
    2,242 sqft   lot 2,242 sqft
    Walk Score® 98
    Listed with Douglas Elliman Real Estate
    MLS 72429402
  7. Photo of 100 A, Unit 4002, Boston, MA 02127 (MLS # 72429270)
    24
    2 beds,  2 full, 1 half baths
    1,820 sqft  
    Walk Score® 86
    Listed with Jacob Carlin
    MLS 72429270
  8. Photo of 20 Rowes Wharf, Unit 309, Boston, MA 02110 (MLS # 72429203)
    20
    2 beds,  2 full, 1 half baths
    1,973 sqft  
    Walk Score® 90
    Listed with Coldwell Banker Residential Brokerage - Boston - Waterfront
    MLS 72429203
  9. Photo of 300 Pier 4 Blvd, Unit PHA, Boston, MA 02210 (MLS # 72429177)
    11
    2 beds,  2 full, 1 half baths
    1,879 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72429177
  10. Photo of 300 Pier 4 Blvd, Unit 7M, Boston, MA 02210 (MLS # 72429175)
    10
    3 beds,  2 full, 1 half baths
    2,034 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72429175
  11. Photo of 133 Seaport Boulevard, Unit PH 1A, Boston, MA 02210 (MLS # 72428960)
    13
    2 beds,  2 full, 1 half baths
    2,103 sqft  
    Walk Score® 68
    Listed with EchelonSeaport
    MLS 72428960
  12. Photo of 484 Beacon Street, Unit 1, Boston, MA 02115 (MLS # 72428470)
    23
    2 beds,  2 full, 1 half baths
    1,950 sqft   lot 1,950 sqft
    Walk Score® 94
    Listed with Gibson Sotheby's International Realty
    MLS 72428470
  13. Photo of 25-29 Isabella St, Unit 9, Boston, MA 02116 (MLS # 72428162)
    8
    4 beds,  3 full baths
    2,909 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72428162
  14. Photo of 133 Seaport Boulevard, Unit 2208, Boston, MA 02210 (MLS # 72428075)
    13
    3 beds,  3 full, 1 half baths
    1,878 sqft  
    Walk Score® 68
    Listed with EchelonSeaport
    MLS 72428075
  15. Photo of 133 Seaport Boulevard, Unit 1208, Boston, MA 02210 (MLS # 72428064)
    15
    2 beds,  2 full, 1 half baths
    1,496 sqft  
    Walk Score® 68
    Listed with EchelonSeaport
    MLS 72428064
  16. Photo of 133 Seaport Boulevard, Unit 902, Boston, MA 02210 (MLS # 72428067)
    14
    2 beds,  2 full baths
    1,075 sqft  
    Walk Score® 68
    Listed with EchelonSeaport
    MLS 72428067
  17. Photo of 133 Seaport Boulevard, Unit 1018, Boston, MA 02210 (MLS # 72428048)
    15
    2 beds,  2 full, 1 half baths
    1,266 sqft  
    Walk Score® 68
    Listed with EchelonSeaport
    MLS 72428048
  18. Photo of 188 Beacon St, Unit 3, Boston, MA 02116 (MLS # 72428026)
    19
    3 beds,  3 full baths
    2,325 sqft   lot 2,325 sqft
    Walk Score® 91
    Listed with Gibson Sotheby's International Realty
    MLS 72428026
  19. Photo of 133 Seaport Boulevard, Unit 823, Boston, MA 02210 (MLS # 72428027)
    15
    2 beds,  2 full baths
    1,249 sqft  
    Walk Score® 68
    Listed with EchelonSeaport
    MLS 72428027
  20. Photo of 528 Columbus Ave, Unit 2, Boston, MA 02116 (MLS # 72427991)
    23
    3 beds,  2 full, 1 half baths
    1,503 sqft  
    Walk Score® 93
    Listed with The Clarendon Companies
    MLS 72427991
  21. Photo of 44 Chestnut Street, Unit 1, Boston, MA 02129 (MLS # 72427911)
    28
    3 beds,  2 full, 1 half baths
    2,151 sqft  
    Walk Score® 88
    Listed with Compass
    MLS 72427911
  22. Photo of 300 Pier 4 Blvd, Unit 6N, Boston, MA 02210 (MLS # 72427779)
    10
    2 beds,  2 full baths
    1,373 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72427779
  23. Photo of 300 Pier 4 Blvd, Unit 2D, Boston, MA 02210 (MLS # 72427716)
    14
    3 beds,  2 full, 1 half baths
    1,933 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72427716
  24. Photo of 140 Mt Vernon St, Unit 6, Boston, MA 02108 (MLS # 72427647)
    11
    2 beds,  2 full baths
    1,385 sqft  
    Walk Score® 98
    Listed with Brewster & Berkowitz R. E.
    MLS 72427647
  25. Photo of 298 Marlborough St, Unit 4, Boston, MA 02116 (MLS # 72427611)
    26
    3 beds,  2 full baths
    1,502 sqft   lot 1,502 sqft
    Walk Score® 98
    Listed with Gibson Sotheby's International Realty
    MLS 72427611
  26. Photo of 20 Rowes, Unit 610, Boston, MA 02110 (MLS # 72427406)
    20
    2 beds,  2 full baths
    1,629 sqft  
    Walk Score® 76
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72427406
  27. Photo of 22 Liberty Drive, Unit 10A, Boston, MA 02210 (MLS # 72427260)
    17
    3 beds,  3 full, 1 half baths
    2,756 sqft  
    Walk Score® 74
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72427260
  28. Photo of 45 Temple Street, Unit 609, Boston, MA 02108 (MLS # 72427142)
    16
    4 beds,  3 full, 1 half baths
    2,874 sqft  
    Walk Score® 80
    Listed with Advisors Living - Back Bay
    MLS 72427142
  29. Photo of 45 Temple Street, Unit 305, Boston, MA 02108 (MLS # 72427133)
    15
    2 beds,  2 full baths
    1,447 sqft  
    Walk Score® 80
    Listed with Advisors Living - Back Bay
    MLS 72427133
  30. Photo of 49 Mount Vernon, Unit 2, Boston, MA 02108 (MLS # 72427078)
    17
    3 beds,  3 full, 1 half baths
    4,617 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72427078
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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