Realtor Michael Mahoney in Boston with eXp Realty
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 32 Fairfield St, Unit 1 & 2, Boston, MA 02116 (MLS # 72349645)
    20
    Open House
    2 beds,  2 full baths
    1,550 sqft   lot 1,550 sqft
    Walk Score® 100
    Listed with William Raveis R.E. & Home Services
    MLS 72349645
  2. Photo of 4 Battery Wharf, Unit 4611, Boston, MA 02109 (MLS # 72349106)
    20
    3 beds,  2 full, 1 half baths
    2,588 sqft  
    Walk Score® 98
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72349106
  3. Photo of 300 Commercial St, Unit 902, Boston, MA 02109 (MLS # 72348787)
    20
    Open House
    2 beds,  2 full baths
    1,609 sqft   lot 1,609 sqft
    Walk Score® 99
    Listed with CL Waterfront Properties
    MLS 72348787
  4. Photo of 220 Boylston St, Unit 1612/1614, Boston, MA 02116 (MLS # 72348605)
    20
    3 beds,  3 full baths
    2,760 sqft  
    Walk Score® 97
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72348605
  5. Photo of 1 Franklin Street, Unit 2601, Boston, MA 02110 (MLS # 72348479)
    19
    2 beds,  2 full, 1 half baths
    1,426 sqft  
    Walk Score® 98
    Listed with Douglas Elliman Real Estate
    MLS 72348479
  6. Photo of 65 Rutland St, Unit 1, Boston, MA 02118 (MLS # 72348396)
    15
    Open House
    2 beds,  2 full, 1 half baths
    1,976 sqft   lot 1,976 sqft
    Walk Score® 97
    Listed with Charlesgate Realty Group, llc
    MLS 72348396
  7. Photo of 580 Washington St, Unit PH3, Boston, MA 02111 (MLS # 72347807)
    29
    3 beds,  3 full baths
    1,882 sqft   lot 1,882 sqft
    Walk Score® 82
    Listed with Compass
    MLS 72347807
  8. Photo of 100 A, Unit 301, Boston, MA 02127 (MLS # 72347721)
    10
    2 beds,  2 full, 1 half baths
    1,840 sqft  
    Walk Score® 85
    Listed with Jacob Carlin
    MLS 72347721
  9. Photo of 100 A, Unit 102, Boston, MA 02127 (MLS # 72347723)
    10
    2 beds,  2 full, 1 half baths
    1,785 sqft  
    Walk Score® 85
    Listed with Jacob Carlin
    MLS 72347723
  10. Photo of 166 Marlborough Street, Unit 3/4, Boston, MA 02116 (MLS # 72347324)
    15
    Open House
    4 beds,  2 full, 1 half baths
    2,212 sqft  
    Walk Score® 97
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72347324
  11. Photo of 2 Avery Street, Unit PH 2A, Boston, MA 02111 (MLS # 72346881)
    30
    5 beds,  5 full, 1 half baths
    4,703 sqft  
    Walk Score® 99
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72346881
  12. Photo of 1 Charles St S, Unit 1606, Boston, MA 02116 (MLS # 72346749)
    24
    2 beds,  2 full baths
    1,554 sqft  
    Walk Score® 99
    Listed with Gibson Sotheby's International Realty
    MLS 72346749
  13. Photo of 9 Commonwealth, Unit 2, Boston, MA 02116 (MLS # 72346419)
    15
    3 beds,  3 full baths
    2,067 sqft  
    Walk Score® 95
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72346419
  14. Photo of 100 Lovejoy Pl, Unit 9K, Boston, MA 02114 (MLS # 72346044)
    17
    2 beds,  2 full baths
    1,351 sqft  
    Walk Score® 92
    Listed with Barbara Cusack
    MLS 72346044
  15. Photo of 100 Lovejoy Place, Unit 4J, Boston, MA 02114 (MLS # 72346009)
    23
    2 beds,  2 full baths
    1,292 sqft  
    Walk Score® 98
    Listed with Barbara Cusack
    MLS 72346009
  16. Photo of 157 Newbury St, Unit 5, Boston, MA 02116 (MLS # 72345558)
    24
    Open House
    3 beds,  2 full, 1 half baths
    1,488 sqft  
    Walk Score® 99
    Listed with Engel & Volkers Boston
    MLS 72345558
  17. Photo of 110 Broad Street, Unit 502, Boston, MA 02110 (MLS # 72345636)
    10
    2 beds,  2 full, 1 half baths
    1,546 sqft  
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72345636
  18. Photo of 7 Warren Ave, Unit PH-20, Boston, MA 02116 (MLS # 72345364)
    17
    2 beds,  2 full, 1 half baths
    1,711 sqft  
    Walk Score® 98
    Listed with William Raveis R.E. & Home Services
    MLS 72345364
  19. Photo of 110 Broad Street, Unit 404, Boston, MA 02110 (MLS # 72345264)
    11
    2 beds,  2 full, 1 half baths
    1,917 sqft  
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72345264
  20. Photo of 343 Commercial St, Unit 202, Boston, MA 02109 (MLS # 72344984)
    16
    2 beds,  2 full baths
    1,562 sqft  
    Walk Score® 96
    Listed with CL Waterfront Properties
    MLS 72344984
  21. Photo of 356 Marlborough Street, Unit 1, Boston, MA 02115 (MLS # 72344371)
    13
    Open House
    2 beds,  2 full, 1 half baths
    1,698 sqft  
    Walk Score® 96
    Listed with Columbus and Over Group, LLC
    MLS 72344371
  22. Photo of 201 West Brookline, Unit 201, Boston, MA 02118 (MLS # 72344109)
    22
    3 beds,  3 full, 1 half baths
    3,109 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72344109
  23. Photo of 157 Newbury Street, Unit 3, Boston, MA 02116 (MLS # 72344102)
    16
    3 beds,  4 full, 1 half baths
    2,100 sqft   lot 2,100 sqft
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72344102
  24. Photo of 5 Chestnut, Unit 1, Boston, MA 02108 (MLS # 72344076)
    14
    2 beds,  1 full, 1 half baths
    1,381 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72344076
  25. Photo of 15 Warren Ave, Unit 8, Boston, MA 02116 (MLS # 72343709)
    24
    3 beds,  2 full, 1 half baths
    1,460 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72343709
  26. Photo of 201 W. Brookline, Unit 103, Boston, MA 02118 (MLS # 72343676)
    15
    3 beds,  3 full baths
    2,069 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72343676
  27. Photo of 398 Beacon Street, Unit 3, Boston, MA 02116 (MLS # 72343512)
    11
    2 beds,  2 full baths
    1,533 sqft  
    Walk Score® 93
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72343512
  28. Photo of 36 Concord Sq, Unit A, Boston, MA 02118 (MLS # 72343555)
    14
    2 beds,  2 full, 1 half baths
    1,747 sqft   lot 1,747 sqft
    Walk Score® 95
    Listed with Sprogis & Neale Real Estate
    MLS 72343555
  29. Photo of 100 A, Unit 101, Boston, MA 02127 (MLS # 72343420)
    10
    2 beds,  2 full, 1 half baths
    1,843 sqft  
    Walk Score® 85
    Listed with Jacob Carlin
    MLS 72343420
  30. Photo of 1 Franklin St, Unit 4103, Boston, MA 02110 (MLS # 72346877)
    5
    3 beds,  3 full, 1 half baths
    2,222 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72346877
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.
 
 

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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