Realtor Michael Mahoney in Boston with eXp Realty
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 1 Franklin St, Unit PH1F, Boston, MA 02110 (MLS # 72381775)
    30
    2 beds,  2 full, 1 half baths
    1,781 sqft  
    Walk Score® 98
    Listed with MP Boston Marketing LLC
    MLS 72381775
  2. 3 beds,  2 full, 1 half baths
    2,100 sqft   lot 2,100 sqft
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72381530
  3. Photo of 40 Traveler, Unit PH 802, Boston, MA 02118 (MLS # 72381246)
    16
    3 beds,  3 full baths
    1,918 sqft  
    Walk Score® 97
    Listed with Siena
    MLS 72381246
  4. Photo of 256 Commonwealth Ave, Unit 7, Boston, MA 02116 (MLS # 72381168)
    15
    2 beds,  2 full baths
    1,444 sqft   lot 1,444 sqft
    Walk Score® 99
    Listed with 617 Luxury Properties
    MLS 72381168
  5. Photo of 318 Commonwealth, Unit 3, Boston, MA 02115 (MLS # 72379894)
    11
    2 beds,  1 full, 1 half baths
    1,339 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72379894
  6. Photo of 175 Marlborough St, Unit 2, Boston, MA 02116 (MLS # 72379203)
    21
    5 beds,  3 full, 1 half baths
    4,171 sqft   lot 4,171 sqft
    Walk Score® 97
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72379203
  7. Photo of 2 Avery St, Unit 23E, Boston, MA 02111 (MLS # 72378789)
    13
    3 beds,  4 full, 1 half baths
    3,246 sqft   lot 3,246 sqft
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72378789
  8. Photo of 188 Brookline Avenue, Unit 21A, Boston, MA 02215 (MLS # 72378260)
    21
    3 beds,  2 full, 1 half baths
    1,852 sqft  
    Walk Score® 96
    Listed with The Collaborative Companies
    MLS 72378260
  9. Photo of 341 Marlborough, Unit FIVE, Boston, MA 02116 (MLS # 72378169)
    18
    2 beds,  2 full, 1 half baths
    1,675 sqft  
    Walk Score® 96
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72378169
  10. Photo of 33 Brimmer, Unit PH, Boston, MA 02108 (MLS # 72377924)
    29
    2 beds,  2 full, 1 half baths
    1,838 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72377924
  11. Photo of 40 Traveler, Unit 401, Boston, MA 02118 (MLS # 72376810)
    14
    2 beds,  2 full, 1 half baths
    1,348 sqft  
    Walk Score® 97
    Listed with Siena
    MLS 72376810
  12. Photo of 40 Traveler, Unit Penthouse 8, Boston, MA 02118 (MLS # 72376809)
    15
    3 beds,  3 full baths
    1,823 sqft  
    Walk Score® 97
    Listed with Siena
    MLS 72376809
  13. Photo of 188 Brookline, Unit 20B, Boston, MA 02115 (MLS # 72376036)
    30
    2 beds,  2 full baths
    1,148 sqft  
    Walk Score® 96
    Listed with Move2Boston Group, LLC
    MLS 72376036
  14. Photo of 25 Channel Center St, Unit 204, Boston, MA 02210 (MLS # 72375927)
    10
    2 beds,  2 full, 1 half baths
    2,077 sqft   lot 2,077 sqft
    Walk Score® 79
    Listed with Douglas Elliman Real Estate
    MLS 72375927
  15. Photo of 881 East 2nd St, Unit 11, Boston, MA 02127 (MLS # 72375574)
    30
    2 beds,  2 full, 1 half baths
    1,872 sqft  
    Walk Score® 73
    Listed with Home Town Brokerage
    MLS 72375574
  16. Photo of 234 Causeway, Unit 714, Boston, MA 02114 (MLS # 72374448)
    30
    4 beds,  2 full baths
    2,280 sqft  
    Walk Score® 96
    Listed with RE/MAX Platinum
    MLS 72374448
  17. Photo of 57 Constellation Wharf, Unit 57, Boston, MA 02129 (MLS # 72373849)
    24
    3 beds,  3 full, 1 half baths
    2,522 sqft  
    Walk Score® 61
    Listed with Douglas Elliman Real Estate
    MLS 72373849
  18. Photo of 220 Boylston St, Unit 1412, Boston, MA 02116 (MLS # 72373221)
    13
    2 beds,  2 full baths
    1,673 sqft   lot 1,673 sqft
    Walk Score® 97
    Listed with Robert Paul Properties, Inc
    MLS 72373221
  19. Photo of 45 W Newton, Unit 5, Boston, MA 02118 (MLS # 72372075)
    2
    2 beds,  1 full bath
    2,143 sqft  
    Walk Score® 97
    Listed with Compass
    MLS 72372075
  20. Photo of 870 E 6th St, Unit 2, Boston, MA 02127 (MLS # 72371800)
    30
    3 beds,  2 full, 1 half baths
    2,003 sqft  
    Walk Score® 65
    Listed with Barth Real Estate
    MLS 72371800
  21. Photo of 300 Pier 4 Blvd, Unit 2F, Boston, MA 02210 (MLS # 72371731)
    10
    1 bed,  1 full, 1 half baths
    1,089 sqft  
    Walk Score® 74
    Listed with Advisors Living - Back Bay
    MLS 72371731
  22. Photo of 1 Franklin St, Unit 3810, Boston, MA 02110 (MLS # 72371667)
    18
    2 beds,  2 full, 1 half baths
    1,745 sqft  
    Walk Score® 98
    Listed with Citylife Real Estate
    MLS 72371667
  23. Photo of 67 Saint Botolph, Unit 3, Boston, MA 02116 (MLS # 72371583)
    8
    2 beds,  2 full baths
    1,390 sqft  
    Walk Score® 98
    Listed with Back Bay Residential
    MLS 72371583
  24. Photo of 4 Battery Wharf, Unit 4303, Boston, MA 02109 (MLS # 72371179)
    13
    2 beds,  2 full, 1 half baths
    1,624 sqft  
    Walk Score® 93
    Listed with Coldwell Banker Residential Brokerage - Boston - Newbury St.
    MLS 72371179
  25. Photo of 90-92 N Washington St, Unit 2, Boston, MA 02114 (MLS # 72370513)
    30
    3 beds,  1 full, 1 half baths
    2,121 sqft   lot 2,121 sqft
    Walk Score® 98
    Listed with Compass
    MLS 72370513
  26. Photo of 20 Rowes Wharf, Unit 609, Boston, MA 02110 (MLS # 72368885)
    10
    2 beds,  2 full baths
    1,489 sqft  
    Walk Score® 93
    Listed with CL Waterfront Properties
    MLS 72368885
  27. Photo of 50 Fleet Street, Unit 401, Boston, MA 02109 (MLS # 72367712)
    6
    3 beds,  2 full, 1 half baths
    1,855 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Waterfront
    MLS 72367712
  28. Photo of 300 Pier 4 Blvd, Unit 6H, Boston, MA 02210 (MLS # 72371677)
    10
    2 beds,  2 full, 1 half baths
    1,504 sqft  
    Walk Score® 74
    Listed with Advisors Living - Back Bay
    MLS 72371677
  29. Photo of 1 Franklin St, Unit 3910, Boston, MA 02110 (MLS # 72368813)
    28
    2 beds,  2 full, 1 half baths
    1,745 sqft  
    Walk Score® 98
    Listed with Douglas Elliman Real Estate
    MLS 72368813
  30. Photo of 2 Avery Street, Unit 32H, Boston, MA 02111 (MLS # 72366960)
    23
    2 beds,  2 full, 1 half baths
    1,573 sqft  
    Walk Score® 99
    Listed with Douglas Elliman Real Estate
    MLS 72366960
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.
 
 

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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We Play Mah Jongg At Homewood Suites for the Summer

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The Boston Lodge of The Pathfinder Society is running a scenarios at Knight Moves Cafe from 6:30 to 10:30 PM. Please sign up on our Warhorn site!!! ( https://warhorn.net/events/boston-pfs ). There is a $5 player charge. :-) New players are...

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This the normal monthly meetup. Please not this will now be on Tuesdays instead of Thursdays. We're having another Drinks & Dragons meetup! Come drink and tell war stories with other role-players at The Asgard in Central Square. A big group of us...