Realtor Michael Mahoney in Boston with eXp Realty
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 1 Charles St S, Unit 5D, Boston, MA 02116 (MLS # 72414313)
    14
    2 beds,  2 full, 1 half baths
    1,986 sqft   lot 1,986 sqft
    Walk Score® 99
    Listed with Donnelly + Co.
    MLS 72414313
  2. Photo of 192 Commonwealth, Unit 4, Boston, MA 02116 (MLS # 72414044)
    13
    3 beds,  3 full, 1 half baths
    3,356 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72414044
  3. Photo of 45 Province St., Unit 2702, Boston, MA 02108 (MLS # 72414035)
    19
    2 beds,  2 full baths
    1,686 sqft  
    Walk Score® 98
    Listed with Sterling Properties
    MLS 72414035
  4. Photo of 65 Commonwealth Ave, Unit 8B, Boston, MA 02116 (MLS # 72413956)
    10
    3 beds,  3 full baths
    2,366 sqft  
    Walk Score® 97
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72413956
  5. 2 beds,  2 full, 1 half baths
    1,764 sqft  
    Walk Score® 97
    Listed with Olde Forge Realty
    MLS 72413928
  6. 3 beds,  3 full, 2 half baths
    3,096 sqft  
    Walk Score® 97
    Listed with Olde Forge Realty
    MLS 72413929
  7. Photo of 30 Union Park St, Unit 503, Boston, MA 02118 (MLS # 72413738)
    20
    Open House
    2 beds,  2 full baths
    1,628 sqft   lot 1,628 sqft
    Walk Score® 99
    Listed with Gibson Sotheby's International Realty
    MLS 72413738
  8. Photo of 1 Huntington Ave, Unit 804, Boston, MA 02116 (MLS # 72413220)
    12
    1 bed,  2 full baths
    1,220 sqft   lot 1,220 sqft
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72413220
  9. Photo of 500 Commercial St, Unit D, Boston, MA 02109 (MLS # 72412943)
    20
    2 beds,  2 full baths
    1,962 sqft  
    Walk Score® 98
    Listed with CL Waterfront Properties
    MLS 72412943
  10. Photo of 1 Franklin Street, Unit 4310, Boston, MA 02110 (MLS # 72412419)
    30
    2 beds,  2 full, 1 half baths
    1,745 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72412419
  11. Photo of 45 Province St, Unit 1602, Boston, MA 02108 (MLS # 72412274)
    30
    2 beds,  2 full baths
    1,378 sqft  
    Walk Score® 98
    Listed with Premier Realty Group
    MLS 72412274
  12. Photo of 20 Isabella Street, Unit 3, Boston, MA 02116 (MLS # 72412178)
    13
    3 beds,  2 full, 1 half baths
    1,752 sqft  
    Walk Score® 97
    Listed with RichHaen.com Realty
    MLS 72412178
  13. Photo of 20 Isabella Street, Unit 1, Boston, MA 02116 (MLS # 72412179)
    11
    3 beds,  3 full baths
    1,507 sqft  
    Walk Score® 97
    Listed with RichHaen.com Realty
    MLS 72412179
  14. Photo of 1 Franklin Street, Unit U3702, Boston, MA 02110 (MLS # 72412119)
    23
    2 beds,  2 full baths
    1,486 sqft  
    Walk Score® 98
    Listed with Engel & Volkers Boston
    MLS 72412119
  15. Photo of 11 Exeter, Unit 4, Boston, MA 02116 (MLS # 72411791)
    7
    2 beds,  2 full baths
    1,145 sqft  
    Walk Score® 95
    Listed with Charlesgate Realty Group, llc
    MLS 72411791
  16. Photo of 2 Avery St, Unit 27C, Boston, MA 02111 (MLS # 72411048)
    14
    3 beds,  3 full, 1 half baths
    2,707 sqft   lot 2,707 sqft
    Walk Score® 99
    Listed with First Boston Realty International
    MLS 72411048
  17. Photo of 14 West Broadway, Unit 7L, Boston, MA 02127 (MLS # 72410814)
    12
    2 beds,  2 full, 1 half baths
    1,653 sqft  
    Walk Score® 86
    Listed with Compass
    MLS 72410814
  18. Photo of 14 West Broadway, Unit 7H, Boston, MA 02127 (MLS # 72410821)
    12
    4 beds,  3 full baths
    2,471 sqft  
    Walk Score® 86
    Listed with Compass
    MLS 72410821
  19. Photo of 14 West Broadway, Unit 7K, Boston, MA 02127 (MLS # 72410816)
    12
    2 beds,  3 full baths
    1,705 sqft  
    Walk Score® 86
    Listed with Compass
    MLS 72410816
  20. Photo of 1 Franklin St, Unit 3003, Boston, MA 02110 (MLS # 72409796)
    16
    3 beds,  3 full baths
    1,741 sqft  
    Walk Score® 98
    Listed with TLC Real Estate
    MLS 72409796
  21. Photo of 480 Beacon St, Unit 1, Boston, MA 02115 (MLS # 72409657)
    29
    4 beds,  3 full, 1 half baths
    3,480 sqft   lot 3,480 sqft
    Walk Score® 94
    Listed with Compass
    MLS 72409657
  22. Photo of 1824-1826 Columbia Road, Unit 1, Boston, MA 02127 (MLS # 72409601)
    26
    3 beds,  3 full, 1 half baths
    2,225 sqft  
    Walk Score® 65
    Listed with Rooney Real Estate, LLC
    MLS 72409601
  23. Photo of 1824-1826 Columbia Road, Unit 2, Boston, MA 02127 (MLS # 72409367)
    30
    3 beds,  3 full, 1 half baths
    2,300 sqft  
    Walk Score® 65
    Listed with Rooney Real Estate, LLC
    MLS 72409367
  24. Photo of 67 Saint Botolph, Unit 3, Boston, MA 02116 (MLS # 72408896)
    6
    2 beds,  2 full baths
    1,390 sqft  
    Walk Score® 98
    Listed with Back Bay Residential
    MLS 72408896
  25. Photo of 100 Lovejoy Wharf, Unit 10F, Boston, MA 02114 (MLS # 72408923)
    12
    2 beds,  2 full baths
    1,200 sqft  
    Walk Score® 96
    Listed with Lovejoy Wharf
    MLS 72408923
  26. Photo of 40 Traveler St, Unit 113, Boston, MA 02118 (MLS # 72408677)
    22
    2 beds,  2 full baths
    1,250 sqft  
    Walk Score® 96
    Listed with Compass
    MLS 72408677
  27. Photo of 41 Rutland Sq, Unit 1, Boston, MA 02118 (MLS # 72408619)
    13
    3 beds,  2 full, 1 half baths
    2,300 sqft  
    Walk Score® 96
    Listed with Luxury Residential Group, LLC
    MLS 72408619
  28. Photo of 288 Commonwealth, Unit 2, Boston, MA 02115 (MLS # 72408552)
    8
    2 beds,  2 full baths
    1,380 sqft  
    Walk Score® 99
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72408552
  29. Photo of 28 Atlantic Avenue, Unit 440, Boston, MA 02110 (MLS # 72408448)
    14
    3 beds,  2 full baths
    1,830 sqft  
    Walk Score® 94
    Listed with RE/MAX Realty Plus
    MLS 72408448
  30. Photo of 36 Dwight, Unit PH, Boston, MA 02118 (MLS # 72408444)
    5
    3 beds,  3 full, 1 half baths
    2,614 sqft  
    Walk Score® 98
    Listed with Gibson Sotheby's International Realty
    MLS 72408444
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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