Realtor Michael Mahoney in Boston with eXp Realty
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 100 Lovejoy Wharf, Unit 6D, Boston, MA 02114 (MLS # 72453280)
    13
    3 beds,  3 full baths
    1,664 sqft  
    Walk Score® 96
    Listed with Lovejoy Wharf
    MLS 72453280
  2. Photo of 477-481 Harrison Ave, Unit 4B, Boston, MA 02118 (MLS # 72453178)
    11
    3 beds,  2 full baths
    1,687 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72453178
  3. Photo of 166 Beacon St, Unit 2, Boston, MA 02116 (MLS # 72453057)
    13
    Open House
    2 beds,  2 full baths
    1,849 sqft   lot 1,849 sqft
    Walk Score® 94
    Listed with Compass
    MLS 72453057
  4. Photo of 1 Franklin Street, Unit 3409, Boston, MA 02110 (MLS # 72452694)
    18
    1 bed,  1 full bath
    821 sqft  
    Walk Score® 96
    Listed with Douglas Elliman Real Estate
    MLS 72452694
  5. Photo of 285 Beacon Street, Unit 5A, Boston, MA 02116 (MLS # 72452404)
    24
    Open House
    1 bed,  2 full baths
    1,248 sqft   lot 9,999 sqft
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72452404
  6. Photo of 285 Beacon Street, Unit 5B, Boston, MA 02116 (MLS # 72452407)
    24
    Open House
    2 beds,  2 full baths
    1,268 sqft   lot 9,999 sqft
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72452407
  7. Photo of 300 Commercial St, Unit 503, Boston, MA 02109 (MLS # 72452392)
    16
    2 beds,  2 full baths
    1,085 sqft   lot 1,085 sqft
    Walk Score® 99
    Listed with CL Properties
    MLS 72452392
  8. Photo of 285 Beacon Street, Unit 5A/5B, Boston, MA 02116 (MLS # 72452372)
    25
    Open House
    3 beds,  4 full baths
    2,516 sqft   lot 9,999 sqft
    Walk Score® 95
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72452372
  9. Photo of 192 Commonwealth, Unit 4, Boston, MA 02116 (MLS # 72452292)
    14
    3 beds,  3 full, 1 half baths
    2,759 sqft  
    Walk Score® 98
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72452292
  10. Photo of 22 Liberty Drive, Unit 9D, Boston, MA 02210 (MLS # 72452149)
    12
    2 beds,  2 full, 1 half baths
    1,985 sqft  
    Walk Score® 81
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72452149
  11. Photo of 197 Eighth, Unit PH201, Boston, MA 02129 (MLS # 72452048)
    13
    Open House
    2 beds,  2 full, 1 half baths
    2,360 sqft  
    Walk Score® 67
    Listed with Douglas Elliman Real Estate
    MLS 72452048
  12. Photo of 50 Commonwealth Avenue, Unit 901, Boston, MA 02116 (MLS # 72451870)
    8
    2 beds,  2 full baths
    1,225 sqft  
    Walk Score® 98
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72451870
  13. Photo of 1 Franklin St, Unit 2007, Boston, MA 02110 (MLS # 72451654)
    9
    2 beds,  2 full, 1 half baths
    1,366 sqft  
    Walk Score® 96
    Listed with Compass
    MLS 72451654
  14. Photo of 1 Huntington Ave, Unit PH1702, Boston, MA 02116 (MLS # 72451121)
    12
    4 beds,  3 full, 1 half baths
    3,618 sqft   lot 3,618 sqft
    Walk Score® 99
    Listed with Compass
    MLS 72451121
  15. Photo of 9 Milford Street, Unit 1, Boston, MA 02118 (MLS # 72451049)
    11
    Open House
    3 beds,  2 full, 1 half baths
    2,040 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72451049
  16. Photo of 280 Beacon Street, Unit 41, Boston, MA 02116 (MLS # 72450944)
    15
    Open House
    3 beds,  3 full baths
    1,530 sqft  
    Walk Score® 88
    Listed with Compass
    MLS 72450944
  17. Photo of 329 Commonwealth Ave, Unit 2, Boston, MA 02115 (MLS # 72450765)
    8
    3 beds,  2 full baths
    1,534 sqft  
    Walk Score® 97
    Listed with Charlesgate Realty Group, llc
    MLS 72450765
  18. Photo of 36 Dwight, Unit PH, Boston, MA 02118 (MLS # 72450693)
    30
    Open House
    3 beds,  3 full, 1 half baths
    2,614 sqft  
    Walk Score® 98
    Listed with Gibson Sotheby's International Realty
    MLS 72450693
  19. Photo of 300 Pier 4 Blvd, Unit 7D, Boston, MA 02210 (MLS # 72450670)
    10
    3 beds,  2 full, 1 half baths
    2,132 sqft   lot 2,178 sqft
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72450670
  20. Photo of 124 Beacon St, Unit PHR, Boston, MA 02116 (MLS # 72450619)
    22
    3 beds,  3 full, 1 half baths
    1,583 sqft   lot 1,583 sqft
    Walk Score® 88
    Listed with CL Properties
    MLS 72450619
  21. Photo of 1 Charles St South, Unit 4H, Boston, MA 02116 (MLS # 72450571)
    11
    2 beds,  2 full baths
    1,571 sqft   lot 1,571 sqft
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72450571
  22. Photo of 134 Fulton Street, Unit 2, Boston, MA 02109 (MLS # 72450339)
    16
    2 beds,  2 full baths
    1,609 sqft  
    Walk Score® 99
    Listed with Robert Paul Properties
    MLS 72450339
  23. Photo of 678 Massachusetts Avenue, Unit 4, Boston, MA 02118 (MLS # 72450077)
    8
    4 beds,  2 full, 1 half baths
    1,844 sqft  
    Walk Score® 94
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72450077
  24. Photo of 111 Beach, Unit 5E, Boston, MA 02111 (MLS # 72449992)
    30
    Open House
    2 beds,  2 full baths
    1,910 sqft   lot 1,910 sqft
    Walk Score® 96
    Listed with Kimball Borgo Real Estate
    MLS 72449992
  25. Photo of 110 Broad Street, Unit 403, Boston, MA 02110 (MLS # 72449365)
    10
    Open House
    1 bed,  2 full baths
    1,295 sqft   lot 1,295 sqft
    Walk Score® 92
    Listed with Gibson Sotheby's International Realty
    MLS 72449365
  26. Photo of 110 Broad Street, Unit 402, Boston, MA 02110 (MLS # 72449364)
    16
    Open House
    2 beds,  2 full, 1 half baths
    1,517 sqft   lot 1,517 sqft
    Walk Score® 92
    Listed with Gibson Sotheby's International Realty
    MLS 72449364
  27. Photo of 300 Pier 4 Blvd, Unit 3N, Boston, MA 02210 (MLS # 72449996)
    10
    2 beds,  2 full baths
    1,250 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72449996
  28. Photo of 300 Pier 4 Blvd, Unit 2D, Boston, MA 02210 (MLS # 72449997)
    10
    3 beds,  2 full, 1 half baths
    1,933 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72449997
  29. Photo of 300 Pier 4 Blvd, Unit 4K, Boston, MA 02210 (MLS # 72449994)
    10
    1 bed,  1 full, 1 half baths
    1,046 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72449994
  30. Photo of 300 Pier 4 Blvd, Unit 7J, Boston, MA 02210 (MLS # 72449991)
    10
    2 beds,  2 full, 1 half baths
    1,374 sqft  
    Walk Score® 70
    Listed with Advisors Living - Back Bay
    MLS 72449991
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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