Boston Realtor Mike Mahoney
Michael Mahoney
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Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

Michael Mahoney eXp Realty Realtor Mentor Notes March 29th on Blogging and Building a Platform

I was asked yesterday by one of the agents I mentor as an eXp Agent,  what web site should I focus on. Here was the exact question "With having a website in Kunversion, CINC, and our personal websites, what do you recommend we focus more on building and marketing to/from?"

I always have held the belief that you need to control your own platform.
For a very long time, I have achieved a ton of success from blogging.
Early on in my blogging career, I secured a 1.6mm buyer.
The buyer was referred to me from her father who was a Realtor in Florida.
That same buyer ended up selling a piece of land through me which sold for 700k.
Not bad...2.3mm in volume from a blog post.

The blog that was used at the time was hosted on Activerain. To this day, I still use activerain.
You can see more about that blog at Michael Mahoney on Activerain

After a short time of being successful with that blog, I started another one. The URL is www.TheGreaterBostonVoice.com and that is hosted on Typepad.
It worked and I did get lot's of business through it. I still get calls and inquiries from posts on that that platform.

Today, RealtorMikeMahoney.com is a blog with an IDX. An IDX is the software that allows users to search for listings etc.

At eXp, they give you a WordPress platform with the Kunversion IDX. If I were planning to do anything for a long time, I would start to blog on that.
That will give you exposure. I would also make sure that your CINC, Kunversion and any other sites have pointers to your blog.
You need to blog frequently.

I would also suggest looking at blogging on Activerain. It will give you huge exposure. It has great domain authority. They also have some great templates for blogging.  See the Activerain blogging templates here.

Bill Gassett is a Massachusetts Realtor with Remax who crushes blogging. I would check him out. If you go to plus.google.com and search for Bill Gassett you will find him. Here is an article by Bill Gassett on Blogging here.

 

As far as understanding the importance of a platform in real estate, I would Google search for Ryan Fletcher and Platform.

You ought to consider blogging. Facebook is great, but they own it. I see an agent I know putting up video on Facebook. That's great, but they should be on Youtube and then posted on a blog he owns. Worse, he has all his eggs in his brokerages basket. He goes, so does his web site.

RealtorMikeMahoney.com has been through three companies and each time all that was swapped was a logo and a company name. That is controlling the platform.

As an example on how to blog, I took this question from one of mentorees who I mentor at eXp Realty I then answered the question in the form of a blog post as shown here.  Now I will spin this blog post out onto the Facebook Workplace Group I manage for training. Now I can use this to mentor others, I will post on Activerain as a way to recruit others to JOIN eXp.  This content will also give me exposure to my MakeitRainNow.com web site where I teach agents how to develop relationships using Sendoutcards as a Realtor

And finally, as you will see below...I threw in some listings in Boston to help perpetuate my message that I am a Boston Realtor with eXp.

Hopefully you have learned something here today.


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  1. Photo of 188 Brookline Avenue, Unit 21B, Boston, MA 02215 (MLS # 72520256)
    30
    2 beds,  2 full baths
    1,148 sqft  
    Walk Score® 96
    Listed with Earle Coppola Real Estate LLC
    MLS 72520256
  2. Photo of 1 Franklin, Unit 4202, Boston, MA 02110 (MLS # 72520086)
    17
    2 beds,  2 full baths
    1,486 sqft  
    Walk Score® 99
    Listed with Boston Luxury Residential
    MLS 72520086
  3. Photo of 258 West Newton Street, Unit PH, Boston, MA 02116 (MLS # 72520073)
    18
    Price Drop
    3 beds,  2 full, 1 half baths
    2,282 sqft  
    Walk Score® 98
    Listed with Compass
    MLS 72520073
  4. Photo of 1 Franklin St, Unit 3905, Boston, MA 02110 (MLS # 72519753)
    42
    3 beds,  2 full, 1 half baths
    1,609 sqft  
    Walk Score® 99
    Listed with MP Boston Marketing LLC
    MLS 72519753
  5. Photo of 67 St Botolph, Unit P, Boston, MA 02116 (MLS # 72519363)
    19
    2 beds,  2 full baths
    1,675 sqft  
    Walk Score® 98
    Listed with Back Bay Residential
    MLS 72519363
  6. Photo of 4 Battery Wharf, Unit 4507, Boston, MA 02109 (MLS # 72519261)
    11
    1 bed,  1 full, 1 half baths
    1,223 sqft  
    Walk Score® 94
    Listed with LandVest, Inc.
    MLS 72519261
  7. Photo of 527 East Broadway, Unit Ph6, Boston, MA 02127 (MLS # 72519188)
    9
    3 beds,  3 full baths
    2,200 sqft  
    Walk Score® 93
    Listed with Home Town Brokerage
    MLS 72519188
  8. Photo of 67 St Botolph, Unit A, Boston, MA 02116 (MLS # 72518755)
    27
    3 beds,  2 full, 1 half baths
    2,330 sqft  
    Walk Score® 98
    Listed with Back Bay Residential
    MLS 72518755
  9. Photo of 300 Pier 4 Blvd, Unit 6K, Boston, MA 02210 (MLS # 72518629)
    10
    1 bed,  1 full, 1 half baths
    1,046 sqft  
    Walk Score® 81
    Listed with Advisors Living - Back Bay
    MLS 72518629
  10. Photo of 115 Dresser St, Unit 115, Boston, MA 02127 (MLS # 72518446)
    39
    Open House
    3 beds,  2 full, 1 half baths
    2,054 sqft  
    Walk Score® 93
    Listed with Seaport Realty Group
    MLS 72518446
  11. Photo of 133 Seaport Boulevard, Unit 708, Boston, MA 02210 (MLS # 72518372)
    19
    2 beds,  2 full, 1 half baths
    1,496 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72518372
  12. Photo of 133 Seaport Boulevard, Unit PH 2C, Boston, MA 02210 (MLS # 72518381)
    19
    3 beds,  3 full, 1 half baths
    2,592 sqft  
    Walk Score® 83
    Listed with EchelonSeaport
    MLS 72518381
  13. Photo of 362-364 W Broadway, Unit PH, Boston, MA 02127 (MLS # 72518344)
    24
    3 beds,  2 full, 1 half baths
    2,405 sqft  
    Walk Score® 95
    Listed with Gibson Sotheby's International Realty
    MLS 72518344
  14. Photo of 1313 Washington St, Unit 606, Boston, MA 02118 (MLS # 72518240)
    23
    2 beds,  2 full baths
    1,819 sqft   lot 1,819 sqft
    Walk Score® 98
    Listed with Keller Williams Realty Boston-Metro | Back Bay
    MLS 72518240
  15. Photo of 27 Isabella St, Unit 3, Boston, MA 02116 (MLS # 72518243)
    20
    3 beds,  2 full, 1 half baths
    2,592 sqft  
    Walk Score® 99
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72518243
  16. Photo of 451 Marlborough Street, Unit Residence E, Boston, MA 02115 (MLS # 72518079)
    23
    4 beds,  2 full, 1 half baths
    2,922 sqft  
    Walk Score® 96
    Listed with Compass
    MLS 72518079
  17. Photo of 33 Warren Street, Unit 33, Boston, MA 02129 (MLS # 72518068)
    23
    3 beds,  2 full, 1 half baths
    2,015 sqft  
    Walk Score® 89
    Listed with William Raveis R.E. & Home Services
    MLS 72518068
  18. Photo of 492 Beacon Street, Unit S TH, Boston, MA 02115 (MLS # 72517735)
    15
    3 beds,  2 full, 1 half baths
    1,660 sqft  
    Walk Score® 94
    Listed with Coldwell Banker Residential Brokerage - Boston - Beacon Hill
    MLS 72517735
  19. Photo of 537-539 East Second, Unit 10, Boston, MA 02127 (MLS # 72517720)
    4
    2 beds,  3 full baths
    1,833 sqft  
    Walk Score® 93
    Listed with Jacob Carlin
    MLS 72517720
  20. Photo of 300 Pier 4 Blvd, Unit 5N, Boston, MA 02210 (MLS # 72517664)
    11
    2 beds,  2 full baths
    1,333 sqft  
    Walk Score® 69
    Listed with Advisors Living - Back Bay
    MLS 72517664
  21. Photo of 300 Pier 4 Blvd, Unit 4N, Boston, MA 02210 (MLS # 72517658)
    11
    2 beds,  2 full baths
    1,211 sqft  
    Walk Score® 69
    Listed with Advisors Living - Back Bay
    MLS 72517658
  22. Photo of 85 East India Row, Unit 23ABC, Boston, MA 02110 (MLS # 72517645)
    28
    5 beds,  5 full, 1 half baths
    3,608 sqft  
    Walk Score® 93
    Listed with Coldwell Banker Residential Brokerage - Boston - Waterfront
    MLS 72517645
  23. Photo of 361 Beacon Street, Unit PH-1, Boston, MA 02116 (MLS # 72517602)
    25
    5 beds,  5 full, 1 half baths
    5,522 sqft  
    Walk Score® 96
    Listed with Olde Forge Realty
    MLS 72517602
  24. Photo of 36 Upton Street, Unit 3, Boston, MA 02118 (MLS # 72517607)
    11
    3 beds,  2 full, 1 half baths
    1,619 sqft   lot 1,619 sqft
    Walk Score® 98
    Listed with Coldwell Banker Residential Brokerage - Boston - Back Bay
    MLS 72517607
  25. Photo of 55 Pier 7, Unit 55, Boston, MA 02129 (MLS # 72517514)
    24
    3 beds,  3 full, 1 half baths
    2,506 sqft  
    Walk Score® 64
    Listed with Compass
    MLS 72517514
  26. Photo of 1313 Washington St, Unit 202, Boston, MA 02118 (MLS # 72517510)
    40
    2 beds,  2 full baths
    1,838 sqft   lot 1,838 sqft
    Walk Score® 98
    Listed with Gibson Sotheby's International Realty
    MLS 72517510
  27. Photo of 375 Marlborough Street, Unit 4, Boston, MA 02115 (MLS # 72517474)
    23
    3 beds,  2 full baths
    1,380 sqft  
    Walk Score® 94
    Listed with Campion & Company Fine Homes Real Estate
    MLS 72517474
  28. Photo of 361 Beacon Street, Unit 1, Boston, MA 02116 (MLS # 72517329)
    6
    2 beds,  2 full baths
    1,562 sqft  
    Walk Score® 96
    Listed with Olde Forge Realty
    MLS 72517329
  29. Photo of 448 Beacon St, Unit 1, Boston, MA 02115 (MLS # 72517250)
    19
    2 beds,  2 full baths
    1,288 sqft  
    Walk Score® 94
    Listed with Compass
    MLS 72517250
  30. Photo of 1 Marlborough St, Unit 4, Boston, MA 02116 (MLS # 72517214)
    13
    2 beds,  2 full baths
    1,225 sqft   lot 1,225 sqft
    Walk Score® 97
    Listed with Compass
    MLS 72517214
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.

Reviews

5suzannechapman1208

I selected Mike after having a very unsuccessful experience with a previous broker. He had excellent ideas in helping to sell my house and continued to advertise it with a fresh perspective. His experience helped in a number of ways and I only wish we had... (more)

5goodlife99

This is the second property I have sold in Weymouth MA with Mike as my broker. He research the area and give you all the information you need to decide what to list your property for, so it sells timely. He also helps review and negotiate all offers and is... (more)

5SullyLemmons

We had been trying to sell our condo for well over a year and decided to give Mike a shot at it as he came well recommended. It was not easy for him but he persisted and had success. Even though it wasn't a big sale or profit for him, he acted as though it... (more)

Review Michael Mahoney on Zillow.com

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