5 Bullet Friday by Boston Century 21 Agent Michael Mahoney

Michael Mahoney Boston Realtor with Century 21 American Properties

Michael Mahoney, a manager and agent with Century 21 American Properties covering Boston produces the 5 Bullet Friday e-mail every Friday which is a  newsletter focusing on tools and strategies for our Century 21 agents who list and sell properties in Boston. In addition to the 5 Bullet Friday, Mike produces a weekly e-mail on Monday called “TGIM: Thank Goodness It’s Monday” If you are interested in becoming a real estate agent, we are always “Looking for Good People



It’s a sure thing that you’ll not finish if you don’t start.

An ancient proverb says, “The journey of a thousand miles begins with a single step.” You have probably known people nearing the end of their life’s journey who looked back and said, “If only I had done things differently…. If only I had taken advantage of that opportunity when it came along.” Unfulfilled lives are filled with “if onlys.” They are the refrain of the timid souls whose lives were finished before they ever really got started. Life is filled with many opportunities — for great successes and spectacular failures. It is up to you to seize the initiative, to take advantage of the opportunities that come your way. You are condemned to a life of mediocrity — unless you get into action. Don’t delay; do it today!

Napoleon Hill


Happy Birthday to Joanne, Marilyn and Megan.

Bullet #1: If You Measure it, You can Manage It

How many appointments did you make this week? That’s all that matters in the real estate sales business.  The winner is always the agent who has the most appointments, not the one with the biggest balloons at the open house.  If you did not have appointment this week or last, you may want give yourself a gut check and ask yourself what are you doing.  Sales is about converations, appointments and closings.

Those who make appointments, make commission checks. Simple formula.

Prospecting + Appointment = Cash $.

Broke agents like this formula…

Big Balloons + Awesome Cookies = Get a new job that does not have sales in the title or see if you can be the hospitality director on The Love Boat with Julie McCoy

We have 9-10 closings scheduled next month? Are you closing? Ask yourself why not….The mirror in the bathroom has your answer. 

Bob Fitzgerald is a person I know who was a coach for Mike Ferry.  I think his video below is good use of your time.


Bullet #2 New Finance Mortgages (Purchases) are UP – Market Is UP – Are You?






Market is booming….If your buyers a low balling…they are loosing. If your sellers don’t have an offer in their hand in 3 weeks or less you overpriced it.
It does not require any degree from MIT.  Here are some great articles on the proof points of how good the market is:

Greater Boston Real Estate Stats for the Last 7 Days

Boston Housing Market One of the Closest To Recovering From COVID-19 Setbacks

Greater Boston Real Estate Market Update for the Week of June 15th

Bullet #3 Just Move Forward….Don’t Overthink IT

No great thing was created instantly…you create a successful sales career one appointment @ a time. There is a “Yes” hiding behind the next conversation. The beauty of this business exists in your ability to create your own future. You can create extreme amounts of wealth in only 30 days. Understand the possibilities, and you will understand what you are working for.  The typical agent around here is going to the Cape and Newport for the next few weekends.  You can too, but if you make appointments it will determine if you are staying @ the Motel 6 or The Chatham Bars in…your decisions determine your outcomes.

See bullet #1.


Bullet #4 Are You Prospecting?

If not, is it because you don’t know what to say or do? Century 21 has the solution @ Century 21 University. Here is a taste of prospecting classes…

Bullet #5 – How Deep is Your Network Well?

A shallow well…won’t quench a deep thirst. The success of the well depends on the depth. Thanks Mary Jane for the book on the second mountain…

You have a lot of contacts, but how well do you really know them? Strengthen the relationships you already have and you’ll grow a strong network you can always depend on.

This means your network must not only be broad, it must also be deep. Unfortunately, I believe most people focus on the broad aspect more than the deep aspect. In other words, they concentrate on making more and more contacts hoping to find that one special person who’ll solve their business needs this month.

Master networkers know that having a good contact doesn’t necessarily make someone a good connection.

Being a salesperson for almost 2 decades, I’ve learned is that it’s not “what you know,” or even “who you know.” It’s “how well you know them” that really counts in building a powerful personal network.

Do you know what FORD means? Send an email to “allagents” with correct answer and be the first and you will get a Starbucks giftcard.



About the author

Michael Mahoney

Michael Mahoney

Boston Realtor

Michael Mahoney is a full time Realtor in Boston, Massachusetts. Michael covers most of Greater Boston. Michael's focus areas are primarily Norfolk and Suffolk Counties. You can reach Michael via email at mike@mmahoney.com or via phone at 617-615-9435. Michael is a sales agent affiliated with Century 21.

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